They were to find bums, call the station, and put the bum on, and have the bum call the host "Cap'n" or the like for a choice of the $5 cash, or the $10 worth of food.
Unsurprisingly, there were no takers for the non-distilled/unfermented food coupons.
I’ve done something like that. There was a worse-for-wear person pleading for money for food outside a Subway. I went inside and purchased a $5 food coupon for him. He argued with me about my generous contribution.