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What was 84 Lumber thinking with its Super Bowl ad?
The New York Post ^ | February 6, 2017 | Kyle Smith

Posted on 02/06/2017 1:11:40 PM PST by BradtotheBone

Uplifting and patriotic ads are a staple of the Super Bowl, so last night the astonishing cynicism of that 84 Lumber ad really stood out. “Come on, illegal immigrants: Risk your lives, drag yourself across the harshest terrain and endure the most agonizing hardships. We need the cheap labor!”

In the 90-second spot for the construction-materials company, a Latino mother and daughter who are apparently sneaking across the southern border of the U.S. rise in the dark, walk along a barbed-wire fence, clamber aboard the boxcar of a moving train and wade across a river.

In the full-length, six-minute version, which the company said was rejected by Fox for being too political, the mother and daughter are despondent when they encounter an enormous wall in the desert. Then the little girl presents the mom with a crude American flag she has assembled from scraps of plastic bags, and the pair discover a gigantic set of doors in the wall. They proceed to stroll right through.

The ad is an unmistakable invitation to lawbreaking from a building-supplies company that, because of the industry it represents, is strongly associated with illegal immigrants. A Pew survey conducted between 2007 and 2012 found that construction was the sector that employed the second-largest number of illegal immigrants, after the service industry.

The guy who made the ad all but admitted the purpose of the ad was to draw illegal immigrants to work for the company. Michael Brunner, the CEO of Brunnerworks, the agency that created the spot, said its purpose was threefold: To generate awareness of the company, create pride in its workforce and fill jobs. “We’ve got over 400 positions that we’re looking to fill at all levels, at all capacities,” Brunner told KDKA, the CBS affiliate in Pittsburgh.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Crime/Corruption; Culture/Society
KEYWORDS: 84lumber; ad; advertising; boycott; commercial; illegalimmigrants; illegals; retail; sanction; superbowlads
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One more company to boycott!!!
1 posted on 02/06/2017 1:11:40 PM PST by BradtotheBone
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To: BradtotheBone

Thinking like Target.


2 posted on 02/06/2017 1:12:02 PM PST by Old Yeller (Auto-correct has become my worst enema.)
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To: BradtotheBone

we are instructing our contractors to buy other lumber


3 posted on 02/06/2017 1:12:40 PM PST by faithhopecharity ("Politicans are not born, they're excreted." -- Marcus Tillius Cicero)
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To: BradtotheBone

Are they publicly traded?


4 posted on 02/06/2017 1:13:19 PM PST by Mr. K ( Trump kicked her ass 2-to-1 if you remove all the voter fraud.)
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To: Mr. K

Private


5 posted on 02/06/2017 1:14:20 PM PST by Voluntaryist
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To: BradtotheBone

I am sure they’ll be taking down the fences and locked gates that surround their locations.


6 posted on 02/06/2017 1:15:35 PM PST by day10 (You'll get nothing and like it!)
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To: BradtotheBone

86 Lumber!


7 posted on 02/06/2017 1:15:39 PM PST by dragnet2 (Diversion and evasion are tools of deceit)
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To: BradtotheBone

Facebook shows a smug look on the face of the CEO!


8 posted on 02/06/2017 1:15:56 PM PST by Dr. Ursus
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To: BradtotheBone

Why is that woman risking her daughter’s life, by dragging her across the desert to sneak in to another nation?

Does 84 Lumber advocate this?

Why doesn’t this woman simply immigrate legally - she could drive right through a border checkpoint, sans the harrowing journey?

We have thousands of legal immigrants from Mexico each year, and the wall will not change that.


9 posted on 02/06/2017 1:16:21 PM PST by lacrew
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To: BradtotheBone

If the old man was still alive, his daughter wouldn’t get away with this crap!


10 posted on 02/06/2017 1:16:42 PM PST by SuperLuminal (Where is another agitator for republicanism like Sam Adams when we need him?)
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To: BradtotheBone

the people that buy the lumber are not illegal immigrants....this ad makes no sense

btw I’m all for legal immigration...we just need to be selective on who we let enter


11 posted on 02/06/2017 1:17:05 PM PST by SPRINK
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To: BradtotheBone

Home Depot and Lowes would like to thank 84 Lumber for the increased sales.

“86 Lumber” - that’s good. I like that.


12 posted on 02/06/2017 1:19:13 PM PST by Buckeye Battle Cry (Charlie, here comes the deuce, and when you speak of me speak well.)
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To: BradtotheBone

One more company to boycott!!!

It is time for the 62.9 million Americans, who voted for Donald Trump, to use their considerable economic power.

If most of those voters decided to boycott 84 Lumber, Nordstrom, Follywood or whom ever, we would have a huge impact.

Do we want to be insulted or ever need anything from/by: Nordstrom’s, Follywood Liberals, or any of the these Never Trumpster losers like Kelloggs, the NFL, ESPN, Macy’s, ”The Cast of the Hamilton/Broadway liberals, the ABCNNBCBS, New York Slimes, Compost, Starbucks, Alec Baldwin/SNL,, Penzey’s Spices-owner Bill Penzey, MGYN Kelly, Garrison Keillor, The Washington ComPost Not News Service, Michael Shannon/ “Nocturnal Animals” the BushCo thugs, Compost, Grub Hub, Pepsi-Co, Hollywood, the lying pollsters, faux phoney news, all the left wing mediots/fish wraps, and other Never Trumpsters, listed below in our lives like Cleveland Cavaliers forward LeBron James/?
1. Follywood
2. Pollsters, Faux and ABCNNBCBS, phoney news, all left wing mediots/fish wraps.
3. GOPe radio talk show hosts posing as conservatives.
4. Overpaid NFL jerks, NFL games, pre games, post games and NFL endless prattle.
5. Ny Slimes, Compost, LA Slimes or any liberal fish wrap.
6. Vile left wing Follywood/Hollywood anti America jerks.
7. GrubHub
8. Macy’s*
9. Starbucks
10. Lifeway Foods
11. George Soros
12. NPR
13. Pepsi Co**
14. Mark Cuban and Dallas Mavericks + Milwaukee Bucks + Memphis Grizzlies
15. PacketSled and Critical Assets//CEO Matt Harrigan who promised to Kill Trump in the White House. Tech company CEO (PacketSled Harrigan) fired after threatening to kill Trump
WDBO ^ | 11-15-2016 | Joe Kelly
16. Coke Cola***
17. Cleveland Cavaliers forward LeBron James, Nike sneakers.
18. Bush Co Thugs including all the Bushes and their thugs.
19. Michael Shannon/ and his new movie “Nocturnal Animals”
20. Penzey’s Spices owner Bill Penzey called us racists in his newsletter.
21. Hamilton, the play & its rude liberal cast & Broadway.
22, Alec Baldwin/SNL.
23. Disgraced former CBS Evening News anchor Dan Rather
24. Kelloggs
25. Uber
26. Nordstrom
27. 84 Lumber


13 posted on 02/06/2017 1:20:20 PM PST by Grampa Dave (So called news that never happened, did not nor will happen. It doesn't even qualify as fake news!)
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To: BradtotheBone

84 lumber is being ROASTED on fakebook.


14 posted on 02/06/2017 1:20:59 PM PST by glasseye
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To: BradtotheBone

They for sure will not be supplying any materials to build “the wall”.


15 posted on 02/06/2017 1:22:04 PM PST by Parley Baer
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To: BradtotheBone

If it’s a franchise operation, the local stores must not be happy. They should sue the parent company.


16 posted on 02/06/2017 1:23:53 PM PST by 1Old Pro
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To: BradtotheBone

LOL Another totally irrational adult trying to promote “pride” in the workforce by promoting illegality and slavery of the brown people.

We really have to return to Classical Christian curricula again, so we at least promote the creation of a moral and rational people again.

Without virtue, freedom is impossible. I am getting sick of media and our “just laws” (lol) which promote vice and dysfunction which actually should not be allowed in a civil, “just” society. The promotion of Truth is what media and government is supposed to be about——not promoting the opposite—lies and disinformation and promotion of evil, dysfunctional acts like baby-killing and sodomy and euthanasia. it should be criminal to promote those vile, dehumanizing ideas to children which corrupt and destroy virtue in children.


17 posted on 02/06/2017 1:26:16 PM PST by savagesusie (When Law ceases to be Just, it ceases to be Law. (Thomas A./Founders/John Marshall)/Nuremberg)
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To: Parley Baer

Ask them for a bid on the materials. If the respond with a bid, publish it for public perusal.


18 posted on 02/06/2017 1:26:51 PM PST by yureikumaTN ("Never give in--never, never, never, never.." Sir Winston Churchill)
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To: BradtotheBone
its purpose was threefold: To generate awareness of the company, create pride in its workforce and fill jobs.

I would say they accomplished the first objective. I had never heard of them. Now, I am well aware of them (yet have a negative association).
As far as objectives two and three, they may have failed there.
19 posted on 02/06/2017 1:27:03 PM PST by Zarro (Oh, we don't call them the "MSM" any longer; they are now the "Basket of Detestables")
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To: BradtotheBone

As of last night they lost a customer for life. Nice job!


20 posted on 02/06/2017 1:27:26 PM PST by RU88 (Bow to no man)
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