Newspaper: Gee, Our Subscriptions Are Down Ever Since We Endorsed Hillary

Townhall.com ^ | December 19, 2016 | Matt Vespa

[Kaslin]

The Dallas Morning News has endorsed a Republican in every presidential election, but decided to buck the trend and endorse two-time presidential loser Hillary Clinton. That appears to have hit the publication’s bottom line, as scores of customers have decided to scrap their subscriptions. T. Becket Adams at The Washington Examiner had more:

"[S]ome people have cancelled their subscriptions, so we lost some customers at a time when it's tough to lose customers," editor Mike Wilson told the Washington Examiner Tuesday evening.

Earlier, in an interview with Poynter, Wilson said the Dallas Morning News experienced some unpleasant pushback after it announced its support for Clinton, breaking its more than 75-year-old tradition of endorsing GOP candidates for president.

"Certainly we've paid a price for our presidential recommendation, but then, we write our editorials based on principle, and sometimes principle comes at a cost," he said. "I've had a lot of conversations with readers lately, and I respect their views and their right to disagree with us. The most important thing to us is that they vote, even if it's not for our favorite candidate, because democracy doesn't work if people don't vote."

Dallas Morning News made their decision and they’re willing to accept the consequences, yet wasn’t denying Hillary Clinton the presidency the Right’s overriding principle for the 2016? Granted, I was not a Trump supporter - you all know this from my past blogs. I even said that he wouldn’t be the nominee, let alone the next president. But then he won the 2016 primary, he clinched the nomination, and now he’s going to be the next president of the United States. My guys, Rubio and Walker, had their shot. They lost. Trump won, he was the best shot we had to defeat Clinton, and so I had to fall in line. Given how things turned out, I’ve never been happier to be wrong. Clinton will never be president. That’s the best Christmas gift of all for the country. As for principle, it’s pretty clear that his cabinet isn’t filled with soft left-wingers. He’s made sound choices that have garnered the approval of ardent liberals, like John Kerry, to experienced Republicans in foreign policy, like former Secretary of Defense Robert Gates. Let’s see what he does—and I’m sure The Dallas Morning News will do the same. The era of Obama is over. The Trump presidency is about to begin.

[Yaelle]

Does there exist a daily national sports page I could order for my mom? She has Alzheimer’s and wants to read her morning paper. She likes to read random sentences out of articles to me. Before she was affected, she would read a bit of something interesting to whoever was around, and it was nice and started good deep conversations she is no longer capable of. She was a brilliant conservative too so she knew which articles were ripe for mocking.

Now she reads the front page of the LA Times as if anything in there is even true. And reads me things like “Donald Trump is a living devil” or whatever garbage they print. So I tell her she can only read aloud from the sports page. Sigh.

[Windflier]

They had, inexplicably, manipulated their own polls ie predictions to make themselves feel better rather than to anticipate the outcome of the race and, just maybe, to do something about it!

I agree, but also think that the leftard media complex conspired to use the manipulated poll numbers to depress and demoralize our side. If they'd had a candidate who was worth a damn, it might even have worked. If we'd fielded anyone other than Trump, it definitely would have.

And it wasn't just the polling they manipulated. They threw the very last shreds of their journalistic credibility into the trash, and became the de facto communications wing of the Clinton campaign. Collectively, they created a picture of the presidential race that only existed in a parallel universe.

Fully half of the country swallowed that codswallop without even blinking. Is it any wonder they went into convulsions after she lost? Like their entire worldview, their confidence in Hillary, and her chances of winning, were based on nothing but smoke and mirrors.

[PAR35]

Newspapers depend on subscriptions for about a quarter to a third of their revenues.

That's the problem. Subscriptions/street sales should cover the cost of distribution. The advertising should cover the costs of actually producing the paper and and providing a profit. Cut the price to 25 cents daily/$1 Sunday, and I'd probably start buying it again. But they haven't been able to get by on ad revenue since the advertisers caught them cooking the books on circulation.

And now they've put the online edition behind a paywall, which should dry up the online ads. (And they went with a front page style that I've seen with other failing papers - the same headlines are repeated over and over again on the page to make it look like they have more content than they do).

Last I read, the DMN was trying to shop itself to Gannett. Not sure how that is working out for them.

[Redbob]

Who needs the Dallas Morning Spew when you can get the truth from Fox?
Plus a little eye candy...