Posted on 11/09/2016 9:45:56 PM PST by Auntie Mame
So where did Hillary Clinton go wrong? Other than, well, being Hillary Clinton -- a widely disliked and distrusted candidate?
Ad Age Editor Ken Wheaton just asked me if I thought Donald Trump's triumph is about "traditional advertising and millions in spending being useless."
My short answer: Actually, no.
My longer answer is that, while Donald Trump obviously benefited from an unprecedented level of free media coverage, which convinced him for much of the race that he didn't need to waste money on ads, in the end Team Trump did, in fact, plow a ton of money into advertising -- and it cunningly, strategically outperformed tone-deaf Team Clinton.
To put that another way, Clinton badly screwed up her ad game.
(Excerpt) Read more at adage.com ...
it seems so obvious doesn’t it
how come the self-defined “smart people” can’t figure this one out
That’s good, you should follow besta practices.
you’re right, good point
My take is that you have to look at who approved the ads - Trump and Hillary themselves - personally.
On the one hand, Trump cares about how he’s coming across to the people. That seems obvious, but it’s not.
Because on the other hand, Hillary only cares about whether she personally likes it or not. And she’s a bully, and more than that, she expects “her people” to like what she likes - and if they don’t, then she expects them to change.
So their ads reflected that.
Trump’s ads spoke through him, but were focused on the beliefs and needs of the people.
Hillary’s ads, however, bullied Trump. And in Hillary’s world, as her follower you’re supposed to gang-jump and attack anyone Hillary tells you to. And Hillary tells her people to gang up on someone by belittling them, by bullying them, by slandering them. Because Hillary gives orders - that’s it. She doesn’t give a damn what anyone else thinks - she TELLS people what to think. And so, to her, she just needed to tell her followers to go out and vote for her. That’s the totality of Hillary’s mind.
So that’s what Hillary wanted to see in her ads - with the presumption that just as when she snaps her fingers, Huma jumps to do her bidding, so would her voters. To Hillary, all her ads had to be was a dog whistle of abusiveness and thuggery that said, “sick ‘em,” and her dogs would charge Trump like the pack of wild animals they really are in their personal lives.
That’s why she kept doing it, too - ad after ad after ad - because she thought they couldn’t hear her orders. Obedience, to Hillary, is actually more important than winning the presidency, because obedience, “loyalty,” to her, IS winning - all winning, the point of winning, the goal of all goals. She lives to see people kneel to her, preferably simply because she exists. She is totally, completely INSANE about this subject.
So clearly, Trump and Hillary have TOTALLY different mindsets, and their ads reflected that.
The truly scary thing is how many people WANT to mindlessly serve Hillary’s evil totalitarianism. THAT was the spiritual test this country just faced - and BARELY passed.
Good article. Did the Clinton operatives really expect us to believe that a liberal college professor named “Jennifer Cohen” was ever a republican? Laughable.
Bingo! Good post!
One of the Wikileaks emails to Podesta explained the problem that the Democrats were facing with Hillary. The man was bemoaning Hillary’s lack of likability going up against a celebrity candidate with no past history. He said that Democrats had dropped civics education from the curriculum to create a compliant voter base and support the culture of the celebrity candidate, but now they had a candidate who needed to run on the issues. They planned to turn to the issues after the convection, but they just weren’t able to.
Didn’t need the liberal bias in the article, but this guy is right. I’ve written and produced thousands of radio commercials and written speeches and other political campaign communications, and that’s exactly what I’ve been telling everyone these past few weeks leading up to the election. When I saw Trump, he was sometimes attacking Hillary, but mostly talking about jobs, immigration, security, Obamacare and other important issues. Every time I saw Hillary — and I do mean EVERY time — she was screeching about how awful Donald Trump was, in a shrill, grating voice like all the actresses who ever played Oliver Hardy’s nagging wives. She never gave me one positive reason to vote for her, just a lot of insults of her opponent. If I wanted that, I’d vote for Don Rickles for President. At least then, the insults would be funny.
She had no positive message except for really weak liberal boilerplate about “working together to make things better.” There was nothing new there. She should’ve done the negative ads, but needed to present both sides of the coin.
Trump had an even mix of negative ads on Hillary and of positive, inspirational ones about solving specific problems. His slogans were much better. What slogan did Hillary have that any crowd would want to chant back to her?
She spent a lot of other peoples’ money. She had the MSM. And the pollsters. She had the debate questions. She even had a lot of GOP quislings. But she still lost. Why?
Everyone else explained it above. She was a lousy candidate and person. But they chose her, so how is that our fault?
That's what riled me about Hillary & her ilk. It was the hypocrisy!
Interesting article. Sad how Ad Age should be more mature with messaging and less sloppy with foul language. Kids run the stores now. I remember working for Foote, Cone & Belding with management in suites.
St. Thomas Aquinas said it clearly: a good leader defends the country and sacrifices his fortune to do so; a bad leader uses the political good for personal enrichment and becomes a tyrant.
Hillary is a repulsive tyrant. “I’m with her” is a lame slogan. Light blue bumper stickers? Lame.
Hillary may have screwed it up, but not by much.
She lost Michigan and Wisconsin by less than 1%.
She lost Pennsylvania by a fraction over 1%.
Her total margin of defeat in those three states was 107,000 votes.
107,000 more votes, and she would have been the next president.
And, in typical blue-collar, roughshod style, the sentiments were mirrored right back at her, electorally. This is *NOT* rocket science.
She got taken down because of her, and her party's supreme arrogance, which has been on display for decades. The hubris of the oh-so-sophisticated urbanite crowd got answered back, in kind, and in spades.
Will they learn from this? Only time will tell, but given the pattern of their collective psyches, I think not. The pattern of the psyche of most urbanites does not lend itself well to introspection, possibly this is a function of the endless noise and movement of the urban environment...
the infowarrior
Agreed! “I’m Hillary Cli...”
CLICK!
In my view, it was probably THIS ad that won Trump the presidency: https://www.youtube.com/watch?v=vST61W4bGm8
It blanketed the battlegrounds over the past weekend - Trump’s exhortation near the end reminded me of a scene right out of “Braveheart”.
Scott Adams had it right - it is THE BEST political ad OF ALL TIME.
The “Concerned Mom Is Concerned” ad got to the point of being parody.
I LOL every time it came on.
Her soft, vaguely hysterical voice cracked me up.
The funniest thing was when it ran every commercial break during the series “Lucifer”, Monday night.
Unintentional hilarity.
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