Posted on 09/19/2016 3:08:13 PM PDT by grayboots
Chart is in the link...
The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the 31st installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. --Ken Wheaton
(Excerpt) Read more at adage.com ...
HUH?
Mitt carpet-bombed the airwaves here in CO from Labor Day well until after the election.
I got sick of them. Trump has run very few ads here since Labor Day.
Hope Trump’s saving big bucks for his get-out-the-vote effort on election day - Romney’s supposedly crashed leaving a lot of potential votes untapped - Trump needs to contact every available voter shortly before or on the day of the election to remind them and urge them to go to the polls, either by phone bank or robo-call - that effort should be well on the way in planning and staffing by now.....
I have seen one Trump ad, the “Hillary’s America” one. OK, not a great ad.
I’ve seen one of Hillary’s. It’s designed to frighten, and it’s overdone.
I’ve seen one of Johnson’s, and it’s pretty bland.
All three could use much better advertising.
[A question-who was the Gilian woman on Bret Baier’s show just now?]
My best guess is that there have brought in a ditzy blond to say what the ‘regulars’ don’t dare to say.
[that there] that THEY
Then by the time the election gets close, Trump spends a little more of TV ads. The people are not tired of seeing his ads, but probably are ignoring Hillary's ads after seeing them many times over, perhaps making them more receptive to Trump's.
Amazing statistics. Totally under budget for Trump — and his polls are going up! This guys is a winner.
I am praying you are correct.
Something like super plush Trump buses giving folks rides to the polls? Can they do that?
You have to consider timing and retention levels. Jeb spent a fortune. Where did that get him?
Good on Trump for holding.
If he needs ads, he’ll buy them, but not until then.
I predicted long ago that Trumps judgement would cause aneurisms here at FR, and from reading this thread it looks like that may be the case.
Yup. And all the impatient folks insist on blowing Trump’s campaign funds prematurely despite the fact that he blew off 16 competitors with virtually no spend compared to the others.
That’s why he’s a billionaire, international business tycoon and the self described pundits aren’t.
I’m so proud to support somebody so obviously competent and compassionate. I think we’re in for some good years ahead of us.
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Cheers...
He is holding his money because he knows that Hillary has never been his opponent. I sent him a note before the end of the primaries. Obama, Kaine, Kerry, Biden have never been pro-Hillary.
If/when she gets pounded in debates then she is over. They will say, “A vote for Hillary/Kaine is really a vote for “Biden/Kaine” or “Michelle/Kaine”... you name it. The Electoral College puts the new person in.
Trump knows this is a possibility. By now he should not trust anything he sees with his own eyes.
Dems are not Reps. They are not going to give up just because their candidate fails.
Why not - just giving rides is a voter service - jazzing it up a bit with some gold fixtures and free wine to attract more riders should be okay.....
Correct - but that message also has to be heard - and unfiltered. There are a significant number of people who are not hearing and only hearing bad stuff. That's the only thing allowing Hillary to stick around - there's a significant number of voters she has had a complete monopoly on reaching for months. Though he is certainly dominating on the "retail politics" side of the equation, you should never willfully give your opponent an advantage that you don't have to - if she were being matched in the air war she would have absolutely no advantage at all because she is failing everywhere else - badly.
If he does lose, that’s where it would have been lost. It’s all Hillary has - literally all she has. Trump is indeed outmaneuvering her everywhere else...but the “nervous nellies” just don’t think it is a great idea to not try to reach a significant number of voters who just get their information from watching talk shows, game shows, sitcoms, etc. and are influenced mainly by political advertising...even if in the end it works...plus paid ads are the only way to get around a media filter and reach voters directly.
But, an ad campaign can be too negative. In the Kentucky Governor’s race last year for example, the Dem Jack Conway was overwhelming Matt Bevin on the airwaves without response...but the ads were so oversaturated and particularly vicious / nasty and he had virtually no balance with positive advertising that it made people get mad at Conway for filling up their commercial breaks with those rude condescending ads that it ultimately helped Bevin because there was so much blowback against Conway - in the last month Bevin then ran a lot of positive ads about himself and that sealed Conway’s fate. Conway blew millions of dollars running ads that backfired that were very poorly conceived and did very little retail politicking - going out and meeting voters and was relying almost entirely on going to fundraisers to run negative advertising. Bevin focused mainly on going to gatherings and meeting voters directly. The result was a significant victory on election night - which polls were not showing - Bevin was down 5 points in about every poll and he won by 9. Hillary seems to be doing similar things - fewer meet the voters events to make time for more fundraisers to run ads instead. The result could be the same.
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