Why would companies do this? It’s like an advertisement for crap flavored soup. There may be some small number of people who like crap soup, but there are certainly more people who don’t like crap. Ads like this do not appeal to this consumer and actually make me less likely to buy Campbell’s soup. Turning customers away is piss poor advertising if you ask me.
That’s why this “ad” isn’t advertising at all. It’s homosexual propaganda that puts a ideological agenda ahead of the company’s commercial interests. Again, why would any company do that? I guess Campbell’s doesn’t like making money?
The soup is okay. This commercial was for a gimmick theme soup. If honest consumer reaction gets back to them, they might end up dropping that theme because it just got tagged as the gay soup.