Looks like the Green Hornet.............where's Kato?...................
Posted on 05/08/2015 10:29:16 AM PDT by YourAdHere
We usually hate it when media speculate about whether a celebrity has had a nip or tuck, but it must be said: The Hamburglar has definitely had some work done.
McDonald's on Wednesday brought the burger-stealing character back for a new advertising campaign for the first time in over a decade — and he looks nothing like the short, chubby, red-haired cartoon that we here at The Salt grew up with.
Instead, he's now a tall, slim, stubble-faced dude sporting a fedora, trench coat and skinny-jeans. And it turns out he's also a suburban dad — a back story revealed in this advertisement for the McDonald's new Sirloin Third Pound Burger:
The unveiling of the handsome Hamburglar comes as McDonald's struggles to reinvent itself. The 75-year-old fast-food chain is facing slumping sales, as other options for a quick bite proliferate — from fast-casual fare like Chipotle, to so-called "better burger" chains like Shake Shack and Habit Burger.
This week, McDonalds CEO Steve Easterbrook unveiled a turnaround plan that involved rebranding the company as a "modern, progressive burger company."
Presumably, the new "hipster Hamburglar," as USA Today dubbed him, is part of this effort. But so far, he's generating more scorn than buzz. Slate wondered whether old Mr. "Robble Robble" isn't having some sort of midlife crisis, while the ladies over at Jezebel let loose with more lascivious musings. Meanwhile, Time is worrying about his economic prospects: why he's in the burger-burgling business, since burgers are already pretty cheap, and lose their value (and edibility) fairly quickly.
Sriram Madhusoodanan of Corporate Accountability International, a watchdog group and longtime critic of McDonald's marketing to kids, says the updated Hamburglar is "definitely a response to the fact that being so obviously associated with cartoon marketing icons has become a liability for the corporation." But, he adds, "I think there's also an element of desperation here."
Desperation, or clever marketing ploy? After all, we're here talking about it.
I figured he would be black.
I figured he would be gay.
Turdburglar is more like it.
“I figured he would be black.”
Yes...but is he gender-fluid?
They’d be called racists for making the Burgler black!.,....
Are they trying to turn off even more of their customers?
Looks like the Green Hornet.............where's Kato?...................
“...a suburban Dad.”
Well, at least he is straight....maybe.
Some of the comments after the article are hilarious. It makes me think that not all of NPR’s audience are brain-dead lefties.
I think he'd be more at home raiding a sausage-fest.
I figured he’d be shot by a cop while stealing said hamburger.
The new Grimace will be a lesbian
He owns the restaurant.
The Shake Shack sounds like a place in Old Downtown that rents single rooms by the hour.
I had one of those Sirloin Third Pound Burgers. I liked it a lot. It’s a good change to the menu and despite all the 5 guys, in and outs, etc,,, it sure will be nice to find at some nowhere random exit in west Texas, or in some place that has a subway inside a convenience store, and a McDonalds, and little else.
I wish they would use that meat patty to update the Big Mac.
Well, if we have to go retro, I say bring back The Frito Bandito! Ole!
I had an idea once for a hamburger chain.
Make your own burger!
You get the patty from the clerk in a sanitary container, then you proceed to a salad bar type set up where you get different types of buns and the makings of the burger, lettuce, tomato, jalapenos, etc., and put whatever you want on it in however much.
.......
Is he a thug?
"Dealing" with Ronald M.
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