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McDonald's is closing hundreds of restaurants this year
Fortune Magazine via MSN ^ | 04-22-15 | Phil Wahba

Posted on 04/22/2015 7:33:17 PM PDT by Hugin

For instance, earlier in April the company announced it is testing out a larger, pricier, third-of-a-pound burger for $5, two years after dropping the similar Angus burger line because they were too pricey for McDonald’s diners. Despite that earlier failure, new CEO Steve Easterbrook expressed confidence his customers would go for premium burgers.

“I often describe McDonald’s as possibly the most democratic -- with a small ‘d’ -- brand in the world,” he said. “And what customers love the world over, and none more so than here in the U.S., is how they can buy into aspirational quality products, but at a McDonald’s price.”

But he faces an uphill battle in winning over the millions of burger-eaters in the U.S. that have a dim view of McDonald’s offerings: Nation’s Restaurant News published a survey this month rating 111 limited-service chains on 10 attributes including food quality, and McDonald’s was ranked No. 110, ahead only of Chuck E. Cheese. In-N-Out Burger topped the list.

(Excerpt) Read more at msn.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: closing; hundreds; mcdonalds; restaurants
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To: Hugin
Maybe people are just starting to figure out what a rip off fast food really is. When I used to stop at fast food places I would regularly spend $12 or $13 and still feel hungry afterwards.

I found a local restaurant near where I work. I usually get bread, butter, crackers, chicken dumpling soup, a salad, 2 giant walleye fillets (real walleye not Pollock), carrots and broccoli with snow peas, my choice of "potatoe" (in this case spaghetti with meat sauce is my preferred choice), and a desert (usually I choose strawberry shortcake or warm rice pudding with cream), and I get all of that for $10.50.

It takes less time than at a fast food place, no time to wait if I call ahead to take it to go.

The employees at my local aren't jerks.

So at my local restaurant I get 5 times the quality of food and far more of it for much less cost in less time from people who don't aggravate me.

There is just no reason to buy fast food.

121 posted on 04/22/2015 11:28:49 PM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
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To: piasa
"Bring back the “unhealthy” fries!"

Somewhere around '98 I noticed a change in fried foods from McD. It all tasted to me like there was some sort of cleaning solvent in the grease. Over the next few years, one by one, chain by chain, ALL the fast food places started using that same cleaning solvent flavored grease.

I think they should go all the way back to frying in lard. If youre eating things that aren't good for you then they should at least taste good.

122 posted on 04/22/2015 11:34:27 PM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
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To: TontoKowalski

Hmmm....30 years ago or so I heard that only one or two had ever closed. Now it’s 100+ in a year?


123 posted on 04/22/2015 11:35:02 PM PDT by scrabblehack
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To: jsanders2001

I used to stop at a McD’s in a crummy neighborhood in Baltimore. The furniture was all attached to the floor. There were no “paintings” on the walls. The only “free” condiments were salt and pepper. I think even the napkins were given out by the clerk. Of course, in nice neighborhoods, there are movable chairs, and the salt, pepper, ketchup, and sometimes other condiments are free for the taking or pumping.

tinyurl.com/conpubdef


124 posted on 04/23/2015 12:27:56 AM PDT by Arthur McGowan
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To: pepsionice

They used to fry them in beef tallow. Then they switched to vegetable shortening.

Now that the government has said “never mind” to all their crap about animal fat, maybe McD’s will go back to beef tallow—in forty years.


125 posted on 04/23/2015 12:29:48 AM PDT by Arthur McGowan
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To: FatherofFive

Sombody should take the time travel sequence from “The Time Machine” (1960, Rod Taylor), and put an unchanging McD’s cheeseburger in the foreground.


126 posted on 04/23/2015 12:32:19 AM PDT by Arthur McGowan
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To: Hugin

Drinks are not a loss leader the burgers are. Drinks cost McDs 8 cents for a drink and charge 79 cents.


127 posted on 04/23/2015 3:06:20 AM PDT by bjorn14 (Woe to those who call good evil and evil good. Isaiah 5:20)
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To: wally_bert

Fatburger for me.


128 posted on 04/23/2015 3:07:37 AM PDT by bjorn14 (Woe to those who call good evil and evil good. Isaiah 5:20)
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To: Hugin

Wendy’s is always the best for burgers.


129 posted on 04/23/2015 3:10:06 AM PDT by Biggirl ("One Lord, one faith, one baptism" - Ephesians 4:5)
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To: gnarledmaw

I have found that the local eats do a much better job.


130 posted on 04/23/2015 3:12:14 AM PDT by Biggirl ("One Lord, one faith, one baptism" - Ephesians 4:5)
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To: John Valentine

I agree. When I lived in So Cal everybody said you gotta try InO. The fries were burnt almost beyond recogniton, The burgers were average at best and I went to several different ones thinking maybe I went to a bad one....they were ALL bad.


131 posted on 04/23/2015 3:25:48 AM PDT by bjorn14 (Woe to those who call good evil and evil good. Isaiah 5:20)
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To: Hugin

Their “food” is actually awful and it is not at all cheap.


132 posted on 04/23/2015 3:28:44 AM PDT by muir_redwoods ("He is a very shallow critic who cannot see an eternal rebel in the heart of a conservative." G.K .C)
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To: Rome2000

> LOL

You’re either brilliant or retarded.

Either way, great post!

My wife would go with retarded but I often make points by being a little sarcastic...lol


133 posted on 04/23/2015 4:18:55 AM PDT by jsanders2001
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To: Rome2000

> Time to bring back the hamburglar.

They should make him black to be PC. He’s always been white years past...: )


134 posted on 04/23/2015 4:29:42 AM PDT by jsanders2001
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To: napscoordinator

> Damn it. I have a ton of stock in McDonalds. I blame Mrs. Obama for this negativity that McDonald’s gets. And when I see FREEPERS applauding this it really pisses me off. (Not that you were...just generalizing).

Maybe if they really marketed to their base and renamed the place, GhettoBurger, things would turn around.../s


135 posted on 04/23/2015 4:35:56 AM PDT by jsanders2001
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To: jsanders2001

it’s all about purity and self esteem

not eating at Mc Donalds is perceived as a badge of honor and purity of some esoteric principle


136 posted on 04/23/2015 4:39:43 AM PDT by bert ((K.E.; N.P.; GOPc.;+12, 73, ..... Obama is public enemy #1)
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To: bert

> not eating at Mc Donalds is perceived as a badge of honor and purity of some esoteric principle

That is an excellent point and very true. People don’t eat there because they know that eating fast food is a faster track to the grave and they are the standard for what people refer to as fast food...


137 posted on 04/23/2015 4:42:46 AM PDT by jsanders2001
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To: pepsionice

They used to fry them in beef tallow. In the 90s they switched to vegetable oils with chemical additives.


138 posted on 04/23/2015 4:50:39 AM PDT by PAR35
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To: barmag25

“The best places are the mom and pop shops. “

In Kermit Texas they have a place called the Kermit Drive Inn, or used to it’s been a while. Back when I was chasing oil all over West Texas it was the place to go if you were working in the area. The bun was 10 inches across and meat edge to edge, they’d make it anyway ya liked it. Served it with about a half pound of french fries and a large soda of your choice. Finish that sucker off and you went looking for a shady tree to park under and take a nap.


139 posted on 04/23/2015 5:06:51 AM PDT by Dusty Road (")
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To: Mr Rogers
Exactly. What built the McDonalds empire was a very limited menu, consistently made to high quality standards, priced low, and served up FAST.

That market niche has pretty much been left empty, it's crying our for someone to fill it.

140 posted on 04/23/2015 5:13:38 AM PDT by Eric Pode of Croydon (I wish someone would tell me what "diddy wah diddy" means.....)
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