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if he wants to alienate a vast segment of the population to promote the sexual deviants that make up 2% of the country (of which, he belongs)... that’s up to him.
not the smartest business move, but whatever.
no more apple products for my family.
I buy Sony products despite the fact that Japan attacked America (I have a long memory). Because they make some very good products.
I buy Samsung products despite the fact that they are corrupt to the core. Because they make some very good products.
I buy Microsoft products despite the fact that Bill Gates is a corrupt One-World socialist megalomaniac and Steve Ballmer is an asshole, and that neither knows how to run a business properly. Because they make some very good products.
I buy Apple products despite the fact that their CEO is a poofter who makes a big public deal of his poofterism. Because they make some very good products.
I use GNU/Linux (it's free, I don't have to buy it) despite the fact that Richard Stallman and Linus Torvalds are arrogant socialists. Because they make some very good products.
I really don't give a crap about politics in business. I don't deny myself products I like and want or need, just because the company has something negative about it. Boycotts have a long history and most of it demonstrates that unless you've got huge numbers on your side, the boycott will make only some noise and have little or no long term effect. I don't need to "feel good about myself" that bad.
So while I surely disagree with Tim Cook about this issue, I just don't give a crap what he thinks or says, and it won't affect my buying habits, at least not at this level. Apple's still a solidly American company and overall they make the best quality products in a couple of areas.
I do wish he's shut up and concentrate on the business, though.