The iphone is the most expensive option I can see at any given mobile phone store, enough said.
It’s also not the best.
The only thing it has is a cult following. And that will fade as the culture of Steve Jobs wanes.
I was at a major university bookstore the other day (first time in more than 10 years). The only computer equipment they stocked in the way of phones, tablets and laptops were Apple products. I asked “where is the Surface Pro 3?”. The sales gal said “we don’t carry that yet. We only carry Apple”.