It’s also not the best.
The only thing it has is a cult following. And that will fade as the culture of Steve Jobs wanes.
I was at a major university bookstore the other day (first time in more than 10 years). The only computer equipment they stocked in the way of phones, tablets and laptops were Apple products. I asked “where is the Surface Pro 3?”. The sales gal said “we don’t carry that yet. We only carry Apple”.
Similar to computers, they have lost the point of what makes a phone a good sell. Having cheaper product lines makes all the difference. Nowadays, the iPhone sits around as the most expensive phone. You can easily get cheaper phones that take care of the neccessary functions without the high price tag or the top notch system specs. That’s the problem with Apple, they seem to sell based on high system specification numbers, where a lot of people want something that can do the job, for a lower price, but not neccessarily the most powerful system out there either. All I have, for instance, is a cheap Android phone that can get the same functions as an iphone, and while it doesn’t have the fancy 64GB of storage space that the iPhone does, it does what I need to accomplish, with efficiency.
Nowadays, Apple has gone on the wrong path businesswise, they had a little flirt with the less luxurious with their White Macbook, which they discontinued in 2010, real shame, because it was an option that wasn’t as expensive as the Pro In order to sell to a wider customer base, you need the less expensive options, you also need to be creative with the features of the product. If Apple can’t do that, this little news isn’t going to matter much in the long run.