New Jersey is suing a Florida pizza shop over its logo

Bay News 9 ^ | 7/24/14

[Impala64ssa]

The New Jersey Turnpike Authority wants a pizza shop in the Florida Keys to pay a big toll for using a logo similar to the Garden State Parkway's green and yellow signs.

The agency sued Jersey Boardwalk Pizza Tuesday in federal court over the logo it uses for its two pizza shops and on merchandise sold online. It said in the suit that the company is trying to trade upon the fame of the Garden State Parkway logo to attract customers and potential franchisees.

JoyAnn Kenny, a lawyer with the Red Bank-based firm of Marks & Klein LLP, which represents the company, defended its use of the logo in a letter to turnpike authority lawyers included in the suit. She wrote that there's no way anyone would confuse a highway and a pizza place 1,300 miles away.

"Given the very distinct difference in the goods and services offered by our respective clients (yours being a governmental agency providing highway maintenance and travel related services exclusively in the state of New Jersey - ours being a franchisor of pizza restaurants providing the opportunity to provide delicious pizza and Italian food to patrons of its licensed restaurants), there is no plausible likelihood of confusion," she wrote.

The turnpike authority sued over two logos, one used by the pizza business and one by a franchising business it owns. Kenny said that logo for the restaurants was approved by the U.S. Patent and Trademark Office and has been used since April 2011.

New Jersey says that "there is no question" that the logos "were directly copied and appropriated from Plaintiff's famous Garden State Parkway Logo." It asked a judge to require the company to stop using the logos and to destroy any merchandise that includes it.

It calls the Garden State Parkway one of the most iconic and well known highways in the country. Its logo includes a green map of the state with a line showing the highway on a yellow background with the words "Garden State Parkway" written in yellow on a green background.

Jersey Boardwalk Pizza also includes a green map of the state and its title written in yellow on a green background.

[McGavin999]

Right, because the silhouette of a state in a circle is soooo unique. That silhouette belongs more to the pizza shop owner then is does to the government.

[Mycroft Holmes]

... I still haven't found anyone who can make a real authentic NY style Jewish bagel down here.

---

You have to make your own. I bought some on offer locally and they were so sad that it wasn't worth smearing cream cheese on them.

1-1/2 cup 120° water
5 cups flour
yeast
4oz brown sugar
1/8 tsp salt
optional raisins, cinnamon, dried cranberries.

I've got a KitchenAid and I know how to use it. Coat the bowl with process oil to keep from sticking. I use spray olive oil, this is the only oil/fat that the bagel sees. Add 3 cups flour, yeast, brown sugar, salt and any optional items. Then mix dry with the dough hook on lowest speed while the water from the tap heats. Slowly pour hot water into mixing bowl.

Mix and then add the rest of the flour ~1/4 cup at a time till the dough comes clean from the sides of the bowl and the mixing hook. The dough should not be sticky but also shouldn't be dry. Add as much flour as needed to get the right texture. Let rise till double in volume, at least 20 minutes to let the gluten cross link.

Divide by halves into 8 pieces. I use a kitchen scale for this and use the gram setting. Place the pieces in a plastic bag to keep them from drying out.

When handling the dough you should allways be balling it. This involves pushing the bottom of the dough ball into the interior while observing the sheeting action from the crosslinked gluten at the top of the ball. This move is fundamental to bread dough and you should do it to every piece of dough you handle. It's actually important.

Coat a baking sheet lightly with flour and provide a plastic covering for it. Take the first ball you finished, it should be in the 150 to 180 gram range depending on your optional ingredients, and squeeze it into a tube with both hands along the axis that you were balling it. Get the tube to be about 8 inches long then roll it with your hands to smooth it out and lengthen to about 9 inches. Dip one end in water and press atop the other end to make a ring. Set on floured baking sheet to rise. Repeat 7 more times.

Heat a large pan of water to boiling and the oven to 425° When bagels have risen to satisfaction place in boiling water for 30 seconds, flip, another 30 seconds, then place on oiled baking sheet. I use a pizza pan with lots of little holes in it. Don't use an air insulated pan.

Bake at 425° For 12 minutes turning halfway through to ensure even browning. Cool on rack and enjoy. They freeze well but don't last more than 3 days in plastic @ room temperature.

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[exit82]

Not even close.

And I lived in Joisey for over 50 years.

It is also laughable that the NJTPA is arguing that the Garden State Parkway is one of the best known highways in the land.

If you haven’t traveled on the East Coast in the Tri-State area, it is doubtful that you have even heard of the Parkway, or know its symbol.

[hattend]

I always confuse New Jersey Roads with Florida Pizzas.

[reed13k]

I thought it might be because many of the clientele are too lazy to say more than 3 letters.

[ElkGroveDan]

Yes. That's the point I was making. And the CTA threatened to sue them so they changed the name to just Chicago.

[MrB]

“Dang, I thought I was getting on the Golden State Parkway when I walked into the sub shop!”

[dangus]

You have now inspired me to open a restaurant, “Kentucky Derby’s Bourbon-Fried Chicken.”

[dangus]

Exactly! People anywhere on the East Coast will have travelled the NJ Turnpike... but you do NOT travel the GSP if you don’t live in NJ! It’s a 150-mile-long dead end.