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San Francisco Burger King goes rainbow with ‘Proud Whopper,’ response mixed(VIDEO)
Biz Pac Review ^ | July 3 2014 | Richard Berkow

Posted on 07/03/2014 12:09:01 PM PDT by PoloSec

(Must see video...Ugh)

The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week.

It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.”

Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.”

The fast food chain even produced a video to highlight the campaign, ending with a little girl yelling, “I love my two mommies,” although only one restaurant is in on the promotion.

(Excerpt) Read more at bizpacreview.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: California
KEYWORDS: 3rdthread; beyourway; burgerking; corporateliberalism; culturewar; gaypride; homofascism; homosexualagenda; lgbt; sanfrancisco; sodomyking
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To: SamAdams76
With all the decent burger joints out there (Red Robin, Five Guys, Smashburgers, In-And-Out), it amazes me that people still decide to eat at Burger King and McDonalds.

I stopped eating at Burger King and McDonalds about ten years ago, it turned to crappy food. I've got an In-And-Out near me, and a Five Guys just opened near me in South SF. You're right about the clientele at BK and McD, ick.

61 posted on 07/03/2014 6:21:17 PM PDT by roadcat
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To: -YYZ-
I like BK, and I don’t really have a big problem with gays, but I really don’t want to be thinking of two guys together when I’m ordering or eating a burger.

Let's hope Carl's Jr. doesn't go down that path like BK. Remember those Carl's Jr. commercials that you're not enjoying your burger unless it's dripping and getting all over you.

62 posted on 07/03/2014 6:26:59 PM PDT by roadcat
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To: PoloSec

Dairy Queen is next.


63 posted on 07/03/2014 9:37:47 PM PDT by ViLaLuz (2 Chronicles 7:14)
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To: PoloSec

I knew their new “BE YOUR WAY” slogan campaign had a fruity taste about it.


64 posted on 07/04/2014 7:00:43 AM PDT by a fool in paradise (The new witchhunt: "Do you NOW, . . . or have you EVER , . . supported traditional marriage?")
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