San Francisco Burger King goes rainbow with ‘Proud Whopper,’ response mixed(VIDEO)

Biz Pac Review ^ | July 3 2014 | Richard Berkow

[PoloSec]

(Must see video...Ugh)

The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week.

It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.”

Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.”

The fast food chain even produced a video to highlight the campaign, ending with a little girl yelling, “I love my two mommies,” although only one restaurant is in on the promotion.

[roadcat]

With all the decent burger joints out there (Red Robin, Five Guys, Smashburgers, In-And-Out), it amazes me that people still decide to eat at Burger King and McDonalds.

I stopped eating at Burger King and McDonalds about ten years ago, it turned to crappy food. I've got an In-And-Out near me, and a Five Guys just opened near me in South SF. You're right about the clientele at BK and McD, ick.

[roadcat]

I like BK, and I don’t really have a big problem with gays, but I really don’t want to be thinking of two guys together when I’m ordering or eating a burger.

Let's hope Carl's Jr. doesn't go down that path like BK. Remember those Carl's Jr. commercials that you're not enjoying your burger unless it's dripping and getting all over you.

[ViLaLuz]

Dairy Queen is next.

[a fool in paradise]

I knew their new “BE YOUR WAY” slogan campaign had a fruity taste about it.