If You Think the Godawful "Pajama Boy" Obamacare Ad is Godawful, You're Probably Not Its Audience.

Reason ^ | December 18, 2013 | Nick Gillespie

[EveningStar]

If you think the latest bid to reboot the public image of Obamacare is absolutely godawful, disturbing, pathetic, you name it (I know I do!), I've got news for you: You're probably not the audience for it. And you're playing into the aims of the image's creators.

[dblshot]

Pajama boy is just the male equivalent of Julie or Julia (can't recall) the women taken care of by Democrats from cradle to grave. It's all warm and fuzzy at pajama boy's house. After a long day of video games in the basement, PJ Boy puts his clothes in the hamper for mommy to wash, takes a long hot shower and slips into his jammies before sitting down in the kitchen to a nice hot coco and talk with mommy before dad comes home from his 12+ hour day at the retail store job that pays for everything. But why would PJ boy want to buy his own insurance before he is 26. Have you any idea how tough it is to stay up with the latest in video gaming on his pathetic allowance. Of course it could be worse if dad wasn't paying off his college loans. PJ Boy would love to work but a degree from Berkley in transnational anthropic communication is not really in that high of demand these days, but if a Neanderthal ever is found alive he's ready to converse. Nevertheless, this ad will touch all those generation 0 people for about 2 minuets until they get back to War of the Worlds.

[Beagle8U]

You win!!!

ROTFLMAO!

[Mike Darancette]

Talk Obamacare

I would imagine that a slug like that lives at home with his parents. 20 somethings today have a real problem getting a home, starting family and just launching in general. Now Obama expects them to sign up for something? LOL

[SW6906]

Spot. On.

[darkangel82]

Sheesh, and I started helping pay a mortgage when I was 23.

[Spruce]

Well, he does also have degrees in gender studies and medieval poetry. So the girls all like him, just not in that way

[Hugin]

Even young hipsters have more sense than to sign up for Obamacare. They voted for Obama to get free stuff, not to pay way too much for insurance they don’t need.

[SevenofNine]

Who going be next on ad

Looter guy LOL!

[TigersEye]

Spot on! There is no audience for that ad.

[ProtectOurFreedom]

Easy there, USNV. My son and all of his buds are real tough men in their early 20s. Rugged, hockey-playing, football-playing, mountain-climbing, skiing and boarding, Cross-fit manly men. Super-fit and conservative. Polite and kind to a fault, but all stick up for what is right and treat women right. All have excellent careers started even in this crappy economy. With men like these guys, the nation is in good hands.

[matt1234]

The Redcoats are coming!

[matt1234]

If he’s in his Jammies, why is he wearing a Watch?

It's not a watch. It's his Organizing for Action decoder ring.

[matt1234]

WWCND?

(What would Chuck Norris do?)

[TKeith]

His hips are wider than his shoulders.

[twister881]

WWCND? (What would Chuck Norris do?)

Kick Pajama Boy out of the house and tell him to get a job, a gym membership, and clothes that men wear.

[ZirconEncrustedTweezers]

Something tells me Pajama Boy doesn’t prefer women...

[TexasCajun]

RUSH: The latest tweet from Organizing for America... Have you seen this? Oh, you haven't seen this? It's some metrosexual (I mean, that's even dubious) in his pajamas, holding a cup of hot chocolate in two hands, and the tweet is, "How do you plan to spend the cold days of December? Wear pajamas, drink hot chocolate, and talk about getting health insurance." That could be Rachel Maddow, if you wanted it to be. It could be Chris Hayes.

[SnuffaBolshevik]

"Well, he does also have degrees in gender studies and medieval poetry."

Hey pal.

His degree's in medieval Pottery. Big big difference.

So there. ;)

[RegulatorCountry]

Rachel Maddow is too masculine for hot chocolate and jammies.

[FredZarguna]

Res ipsa parodia.

[The thing is a parody of itself.]

As happens quite frequently, in his desire to seem both terribly deep and terribly snarky, Gillespie manages to pretty much miss the point. He believes that being ridiculed on the Internet is somehow a good thing because it generates buzz.

No. It isn't.

0bamacare has become a joke. Each subsequent failure (and this ad campaign is a HUGE failure) merely drives the nail deeper into its coffin. This is especially true if the failures are so hilariously awful. Having multiple parodies of your ad "own the Internet" isn't the same thing as owning the Internet yourself.