Why not? Isn’t GE the ultimate parent company? They get HUGE tax write-offs from this Administration, to the tune of a $0 tax bill, so MSNBC is simply a loss-leader. No skin off anyone’s nose.
GE sold its NBC networks to Comcast last year. So, the cable giant is now stuck with the black hole that is called MSNBC. However, Comcast is a company has a reputation for watching the bottom line and cutting costs whenever possible. If MSNBC’s ratings continue to crater, they’ll dump the libtalk and create another national sports channel. Guaranteed to attract far more viewers—especially those in the demo—than MSNBC.
Any normal network would be in bankruptcy by now...