GE sold its NBC networks to Comcast last year. So, the cable giant is now stuck with the black hole that is called MSNBC. However, Comcast is a company has a reputation for watching the bottom line and cutting costs whenever possible. If MSNBC’s ratings continue to crater, they’ll dump the libtalk and create another national sports channel. Guaranteed to attract far more viewers—especially those in the demo—than MSNBC.
Thanks. I’d forgotten completely about that sale. Another sports station would give ESPN a run for its money.
ESPN has come to take its audience for granted; the sportscasters have become more political than called for. I’d be happy to see Maddow/Matthews, et al. on the unemployment line, and ESPN being given a run for its money. A twofer as it were.