Rove is all about memorizing old data. He has no clue as to how to actually change people's attitudes & perceptions on issues. Hence he has Republican candidates chasing after Leftist voters, rather than even trying to ween Leftist voters--many of whom are simply misled innocents--away from failed policies.
The kindest thing one can say about Karl Rove is that he is incompetent.
William Flax
He may have bought into the Romney theory that you win elections by going after undecided voters in the middle.
That hasn't happened ~ EVER! It's as silly a theory as the one the Federalists had that men of standing would elect good people to office. jefferson took the bloom off that rose with his idea of getting more than half the votes!