He may have bought into the Romney theory that you win elections by going after undecided voters in the middle.
That hasn't happened ~ EVER! It's as silly a theory as the one the Federalists had that men of standing would elect good people to office. jefferson took the bloom off that rose with his idea of getting more than half the votes!
Any analysis must start with a fundamental understanding of the dynamics of human interaction; why people succeed, why they fail; a realization that we are not all alike--not even nearly so; a recognition that all civilized advances from the primitive, flow from a division of labor, something which is based upon the fundamental inequality of man; that all enduring progress is passed on via healthy family units, etc., etc. Those who understand these facts can tear up any Leftist on the planet in a debate.
Rove chases after the sentiments of yesterday--the product of the media & educational establishments' success in confusing the issues.
"Conservatives" who embrace Rove's approach are defeated from the start. They are intellectually dysfunctional, and too confused to even understand that fact.
William Flax