Andrew Ross Sorkin
Posted on 04/30/2012 5:01:24 PM PDT by DeaconBenjamin
Andrew Ross Sorkin is apparently not too big to tank.
The same goes for “Money Honey” Maria Bartiromo.
CNBC insiders tell us executives at the cable business channel are “freaking out” because viewership levels are down essentially across-the-board, particularly with its marquee shows, “Squawk Box” and “Closing Bell."
“Their biggest attractions have become their biggest losers,” says one TV industry insider familar with the cable channel’s numbers.
According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, “Squawk Box” is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.
On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.
The source noted that the business-for-breakfast show is in its third straight quarter of ratings decline, and added the drop coincides with the addition of vaunted New York Times Dealbook editor and “Too Big to Fail” author Sorkin, 35, who started with “Squawk Box” on July 18.
Although one source familiar with the situation tells us “Sorkin is working his tail off at the show,” another insider says, “There’s a lot of talk that Andrew is not bringing them what they thought he was going to bring them: ratings and buzz. He’s not bringing them scoops.”
The source adds that CNBC is “up in the air about what to do with Sorkin,” but notes, “They’re coming to the conclusion that he makes a better guest than host.”
The network has already moved to revive "Closing Bell." On Friday, CNBC announced it had poaching "Cavuto" exec producer Gary Schreier to take the helm of Bartiromo's show.
According to the Nielsens, "Closing Bell" is also seeing its third straight quarter of decline.
From April 2011 to April 2012, the show is down 16 percent in total viewers and 11 percent in the 25-54 demographic.
“Maria gets good interviews, but she’s also not creating enough buzz,” says the insider.
Our source who’s familiar with CNBC’s Nielsens notes the network’s core business programming, which airs from 6 a.m. to 8 p.m., is down 10 percent in total viewers and 6 percent in adults 25-54, from April to April.
Among the competition making a dent in CNBC’s numbers are fledgling shows on the 41/2-year-old Fox Business Network, including “Lou Dobbs Tonight,” which airs at 7 p.m. against CNBC’s “Kudlow Report.” The show scored its first straight ratings win in total viewers and the 25-54 demographic .
A CNBC spokesman responds: "The Nielsen measurement is focused on the distant periphery of CNBC's core audience. They don't measure the wealthiest American homes or people who watch CNBC out of home on trading floors or in executive offices, country clubs" or "five star hotels."
Well, don’t guess I will be concerned either.
not her- the times i’ve watched he she’s gone hard after obama’s policies....now i don’t watch her much as i actually work for a living, but considering the station i was somewhat surprised how she attacked obama’s policies as dumb...
They should have Rick Santelli give a 30 minute editorial on the markets and then rerun it 47 more times until the next day.
Then why the hell did you bother to view this thread and then take the time to make a post about something you know nothing about?
Then why the hell did you bother to view this thread and then take the time to make a post about something you know nothing about?
I think it's called making a pun or joke at the expense of the liberal media shows that very few people watch or even care about.
I don't like to pay taxes either, but geez, lighten up a little bit. Vent your anger & wrath at 0dumb0 & the demoRATs, not at fellow FReepers just enjoying the evening & poking fun at the liberals.
I’m *this* close to cancelling the cable service altogether. Just don’t watch enough to justify the expense. TV is a sewerage wasteland. Oh well.
I have never seen this show in my life. In fact, I don't even know what CNBC stands for. Does it have something to do with Canada or Chrome plating or Chihuahuas?
This is the stupidest thread on Free Republic. Why hasn't the moderator pulled it yet? What a waste of time and energy. The person who posted it is a L-O-S-E-R!!!!!
Andrew Ross Sorkin
Sorkin has been criticized by the Times Public Editor twice. His November 17, 2008 DealBook column called for GM’s chief executive to be fired. Times executive editor Bill Keller said that he had “stepped over the line” of the paper’s standards, public editor Clark Hoyt reported on November 30, 2008.
Did you forget to take a nap today? What is your problem? I was making fun of some liberals. Sorry to have ruined your night. Some people on here sure are touchy.
It's really quite simple. FOX actually delivers information and authenticates it's information. They work at informing you.
CNBC is basically a "cheerleader" style approach for keeping people believing that the market is safe and normal... when it's really NOT!
Lou Dobbs is head and shoulders above ANYTHING that CNBC has to offer.
And just from a male testosterone POV LIZ KLAYMAN is "steamin' and leakin" compared to Maria Bartirnomo.
I think what’s happened is, American increasingly understand that in a socialist central planned economy such as the Soviet Union had — there is no “news”, no markets and nothing really happening which a network like CNBC would be letting people know about in a nation which was actually free.
What’s the point of watching CNBC when every market is being manipulated by government?
Housing prices: manipulated. Stock market: manipulated.
Unemployment numbers: pulled out of thin air.
Commodities: Manipulated. Oil prices: manipulated.
So why watch?
Go to a Kabuki play. Better yet, a Kabuki play with Maria Bartiromo.
I have to say though, Santelli is just about the most inspiring journalist in America, when he’s on fire.
Holy moley, he’s fantastic when that happens.
The underlying current here is that fewer people are watching CNBC because they have lost interest in the stock market.
The crass manipulation of the major market indexes by the government to keep the appearance that all is well in the markets is belied by trading volumes at record lows. The small to mid-sized investors have finally realized that the game is rigged to just slowly drain them.
The DOW Industrial Average may be at 13,200, but if left up to market forces they should be around 8,000 after a long, slow daily decline for a long time now.
Imagine how much fun a major league baseball game would be if you knew the final score before the game, all runs would be made off slow pitch bunts, and they would just stop running when they got to the designated base.
Why bother?
She called out the WH pretty hard a couple weeks ago for their terrible budget. I still remember her all smiles and clutching her little camera trying to get a photo of George W. when he was Prez.
I don't know...she strikes me as a conservative.
Time for the Money Honey to lose the bra and start flashing more cleavage.
"[The news media] is a device for making the ignorant more ignorant
and the crazy crazier".
~ H. L. Mencken (1880 – 1956) Journalist – magazine editor
Worldwide Exchange is based internationally with no personality competition and a very clear foreign political and financial picture. Lots of emphasis on bonds, FX and economics.
The guests are what you would expect on FoxBusiness.
yitbos
Thanks. Next time I have insomnia, I'll check it out. I wouldn't have known, because CNBC gets into different areas outside of US market hours. There's "American Greed," but lately there's been hockey (OK, but no business), and on the weekend the carrying channel is used for all manner of low-rent advertising and infomercials.
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