Maybe it is the constant leftist slant to the news. I know for a fact that it not the view.
Posted on 04/30/2012 5:01:24 PM PDT by DeaconBenjamin
Andrew Ross Sorkin is apparently not too big to tank.
The same goes for “Money Honey” Maria Bartiromo.
CNBC insiders tell us executives at the cable business channel are “freaking out” because viewership levels are down essentially across-the-board, particularly with its marquee shows, “Squawk Box” and “Closing Bell."
“Their biggest attractions have become their biggest losers,” says one TV industry insider familar with the cable channel’s numbers.
According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, “Squawk Box” is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.
On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.
The source noted that the business-for-breakfast show is in its third straight quarter of ratings decline, and added the drop coincides with the addition of vaunted New York Times Dealbook editor and “Too Big to Fail” author Sorkin, 35, who started with “Squawk Box” on July 18.
Although one source familiar with the situation tells us “Sorkin is working his tail off at the show,” another insider says, “There’s a lot of talk that Andrew is not bringing them what they thought he was going to bring them: ratings and buzz. He’s not bringing them scoops.”
The source adds that CNBC is “up in the air about what to do with Sorkin,” but notes, “They’re coming to the conclusion that he makes a better guest than host.”
The network has already moved to revive "Closing Bell." On Friday, CNBC announced it had poaching "Cavuto" exec producer Gary Schreier to take the helm of Bartiromo's show.
According to the Nielsens, "Closing Bell" is also seeing its third straight quarter of decline.
From April 2011 to April 2012, the show is down 16 percent in total viewers and 11 percent in the 25-54 demographic.
“Maria gets good interviews, but she’s also not creating enough buzz,” says the insider.
Our source who’s familiar with CNBC’s Nielsens notes the network’s core business programming, which airs from 6 a.m. to 8 p.m., is down 10 percent in total viewers and 6 percent in adults 25-54, from April to April.
Among the competition making a dent in CNBC’s numbers are fledgling shows on the 41/2-year-old Fox Business Network, including “Lou Dobbs Tonight,” which airs at 7 p.m. against CNBC’s “Kudlow Report.” The show scored its first straight ratings win in total viewers and the 25-54 demographic .
A CNBC spokesman responds: "The Nielsen measurement is focused on the distant periphery of CNBC's core audience. They don't measure the wealthiest American homes or people who watch CNBC out of home on trading floors or in executive offices, country clubs" or "five star hotels."
Sorkin is personable and fairly bright, but needs a major charisma injection to be watchable.
As for Maria... I was an Erin Burnett fan, but she doesn’t do much for me at her new perch at CNN.
sorkin is no mark haynes.........he was an icon.....maria has always been easy on the eyes and hard on the ears
Maybe it is the constant leftist slant to the news. I know for a fact that it not the view.
Sorry but I have never heard of these people. Should I be concerned?
“Is Sorkin that snarky little weasel..?”
Yes, Dorkin is.
Andrew Sorkin is a major liberal and has never had any remotely interesting to say in the 15 or 20 minutes I watch each day. If it weren’t for Joe Kiernan and Rick Santelli, the show would be a complete waste of time. When will NBC learn that conservatism is what drives political and business television. Liberal hosts drive conservative viewers away. Liberals watch The View and similar tripe.
CNBC viewers couldn’t get Cavuto so they DEMANDED it.
“Recovery” propaganda has gotten very old....
Who and who?
(don’t bother answering. I don’t care about anything CNBC related except when hockey is on there)
Who and who?
(don’t bother answering. I don’t care about anything CNBC related except when hockey is on there)
Thank you.
I am not the only one that thinks that. Erin just lost something at CNN. Not sure what.
Morning Joe hated her because she was dubbed in the media papers as the "new super star", that Joe would dig her on.
Erin ignored Joe and got a few million more than him at her new network.
The market is mostly for Leftist billionaires and the Fed. They just want to take the rest of us for a ride up until November. Then they can then short us just like in ‘08, if as they hope, zero is re-elected. NBC brand is fatally flawed; even Pravda has more integrity.
I suspect Maria lost viewers after her nasty performance as a moderator at one of the GOP debates. A lot of cable companies don’t carry Fox Business, which has better personalities than does CNBC. If they did, CNBC’s ratings would be much worse.
Me neither,MamaB,and I’m not concerned at all.
In fact,I feel rather good about it.
Nothing better in the morning than a good santelli rant. I wish fox business would ditch don Imus and compete with squack box.
I think she’s very pretty. My wife thinks she’s ugly.
As for viewers, less and less people have enough investments to worry about.
It couldn’t happen to a nicer bunch of liars.......
No, wait a minute...
-PJ
Fire Sorkin. Tell everyone else to stop interupting each other and raising their voices.
I turn CNBC off at least once a day because of the loud rudeness.
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