I'll take the one on the left
Posted on 03/29/2012 9:43:21 AM PDT by B Knotts
(NEWSER) – Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American operations Luiz Edmond tells the Wall Street Journal: It's going to produce more beers, while leaning on distributors not to carry the competition. Anheuser will introduce 19 new products this year, its biggest rollout since the InBev merger.
Some will aim to compete in the craft market, like additions to its Shock Top line, or boast higher alcohol content, like the 6% Bud Light Platinum, which Edmond calls a "game changer." Still others, like Bud Light Lime-a-Rita, will be malt beverages bearing little resemblance to beer. At the same time, Bud has urged 500 wholesalers to distribute fewer rival beers, warning that it will act against those who don't. An unapologetic Edmond says wholesalers must pick sides, and show "loyalty" to InBev.
Maybe they can give away a Chevy Volt with purchase.
Could be due to their sales pushing a pro American theme when everyone knows its European owned. screw em,
Bud Light Platinum is amazing!
Maybe they should come out with a Guinness Stout competitor and call it Black Panther Beer...
Take the Idiocracy approach:
“If you don’t drink Bud Light.....F You!”
In other words, like Budweiser.
Exactly!
/johnny
Under the Anhaeuser Busch--Billy Murray
Can’t wait to see the inevitable anti-trust lawsuit.
They make sucky beer...............Maybe they ought to try making non-sucky beer instead...............
Isn’t this the outfit McCain married into? There are a number of really good American brewers out there now. No reason to waste time or money on this equine derived fizzwater. Still, interesting article.
Ah, beer! It repels all sorts of undesirables!
A fine and engaging name for a true product of the brewer's art, a beer for the discerning connoisseur.
—thanks to the growing popularity of small, independent craft brewers. —
Death by a thousand cuts?
Hope it happens to the music industry as well.
And it’s expensive. Discussed this with a liquor store owner once, when his new hire was shocked that my craft beer was cheaper than the same quantity of Bud. Store owner’s answer “Super Bowl ads aren’t cheap”. When you’re selling a lower quality product at a higher price bad things tend to happen.
I think the decline of the big brewers is inevitable. They are still following the postwar model which led to light, flavorless beers (in part to appeal to women). Times have changed. People increasingly want real beer, or something resembling it. They drink less beer all together, I think, but when they do drink it, they want it to be worth drinking.
Why is Bud Light like making love in a canoe?
I’d love to see the numbers for St. Louis. I bet they are taking a dive. A few of their ex-employees (lots of layoffs) and one of the Busch’s have developed small batch breweries. A lot of restaurants and bars are carrying these products and virtually all of the brewers have tap rooms and many sell growlers. They can lean on the distributors as much as they want, but there is a customer demand.
I am partial to one small brewer. Bottling for the grocery stores is in the long-term plans. Once they announce it’s ready, I’ll ask for it. If enough people ask, the grocery stores will demand to carry it.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.