Ferris Bueller Super Bowl ad: Why it's online now, and why Broderick at first refused to star

Entertainment Weekly ^ | 1/30/12 | Honda

[AngieGal]

Sunday’s Super Bowl halftime ad break is still almost a week away, but you can get a sneak peek at Honda’s new Ferris Bueller-inspired spot by clicking below. In fact, you’ll get a whole lot more than a peek: This is the full two-and-a-half minute version of Matthew Broderick reprising his role in an homage to the iconic 1986 John Hughes comedy. The clip that will be broadcast during halftime — where ad time costs $3.5 million for 30 seconds — will be only one minute long.

[taildragger]

Interesting side note, this movie, maybe “risky business” and many others of that era were filmed in or near Highland Park IL. At least that what the better half’s relatives in the a area tell me....

[MD Expat in PA]

I have 3 Hondas. They’re practically bulletproof. Nothing ever goes wrong with them. Clearly you don’t know much about cars (or are stuck in 1972).

I’ve heard Hondas are good cars. I’ve owned 4 Subarus. The first one, an ’85 Legacy wagon, we put 160k miles on it with nothing more than routine maintenance. Then we sold it in ’96 to my nephew for a $1 who put another 40k on it before he sold it for a couple hundred. I wouldn’t be surprised if that thing is still running. All the Subarus I’ve had were great cars. I currently have a Toyota and have no complaints. You couldn’t even give me a GM or Chrysler these days.

[bigdaddy45]

I agree. This mindless bashing of Japanese and Korean cars is stupid. The Japanese have done an incredible job in building in quality, and pushing other manufacturers to improve.

[MD Expat in PA]

I agree. This mindless bashing of Japanese and Korean cars is stupid. The Japanese have done an incredible job in building in quality, and pushing other manufacturers to improve.

My dad was a WWII vet in the South Pacific and swore he’d never buy or drive one of them “damned Jap cars”. He was a Ford man. But even he later admitted that the Japanese were building great cars and that the quality of US cars was poor, mostly to do with the unions.

[Ken H]

LOL!! I’ll bet you’ve been waiting patiently to say that for nearly seven and a half years.

[Charles Martel]

My dad was a WWII vet in the South Pacific and swore he’d never buy or drive one of them “damned Jap cars”.

Same here - my dad had a particular problem with Mitsubishis, his ship having been strafed a few times by some of that company's aircraft.

[Scoutmaster]

Someone else will have to tell me if they pulled it off.

Yeah, they pulled it off. A bundle of small homages to the original movie, all pulled out of context in one quirky way or another. Just when you think you know what part of the movie's being spoofed, there's a visual or audio spoof from another part of the movie that's interjected and made either contemporary or specific to the CRV.

Tiny example: his cough in the car while narrating - which suddenly becomes his fake cough on the phone from his house to his mom from the movie while narrating, but he's in the CRV and you see he's using the hands'-free phone and talking with his mom while driving.

There are thirty+ of those things, because at any time, there are a couple of things being layered. And the fact they don't come in they order from the movie keeps you from anticipating what's next.

[liberalh8ter]

Yes, but it makes the mauling Rooney/Rottweiler scene that much more satisfying.

[Trailerpark Badass]

LOL, aren’t you fun!

[China Clipper]

Same here - my dad had a particular problem with Mitsubishis, his ship having been strafed a few times by some of that company's aircraft.

...hehe... which is why I will NOT buy any of their darn TV's either!!! :)

[BwanaNdege]

“Ever notice that every CRV on the road looks near new no matter how old it is.”

Our 2004 CR-V with 178,000 miles+ looks & drives about like it did when we bought it (used) with 53K miles. Back then it was like a new car.

Good vehicle!

With the roof rack, trailer hitch & my 5x10 utility trailer I can haul most of the stuff I need to. It won’t handle our 26’, 7000# sailboat, though. ;-)

[Bender2]

Re: Robin... and Marian

Clever fellow, Death is. I've tried to find him on my terms... and God knows I've tried.

Well, if we go... we go--

In my domain, never tell me... Always ASK.

I wonder... where the day went?

I love you. More than all you know. I love you more than children. More than fields I've planted with my hands.... I love you more than morning prayers or peace or food to eat. I love you more than sunlight, more than flesh or joy or one more day. I love you more than God.

Where this falls, John, Put us close... and leave us there.

One of the few films I tear up at... each and every time--

Whoa, Bendy--- You tear up when the bar closes... or a can of beer goes flat.

Gadzooks, big! When have I ever let a can of beer... go flat?

Well, Bend, I still recall the pain when you made me sit on a beer can... and I smashed it flat as a fritter!

Oh yeah, Spock. Sorry... about that--

Bueller...

Bueller?

Bueller...

Well, I didn't want to hijack the thread... entirely!

[Charles Martel]

Tiny example: his cough in the car while narrating - which suddenly becomes his fake cough on the phone from his house to his mom from the movie while narrating, but he's in the CRV and you see he's using the hands'-free phone and talking with his mom while driving.

Did you notice the name of the caller displayed on the CRV's video display?

[zeugma]

BFLV

[commish]

One car I will NEVER own, or any other Japanese/Korean tinfoil junk.

Haven't gotten out much in the last 25 years have you?

1986 Honda Accord - 373,000 miles when I finally sold it.
1991 Honda Accord - 265,000 miles when I gave it to my daughter.
1996 Honda Accord - 241,000 miles when I traded it in.
2003 Honda Accord - 198,000 miles when I traded it in.
2010 Honda Ridgeline - best little pickup I have ever driven.

26 years over 1 million miles and the only breakdown among all of them was a fuel pump on the 86 that was destroyed when the morons started putting Ethanol in fuel.

[Mozilla]

War Games, Planet X and The Election were good as well. The Cable Guy was cheesy but he played a good role. Glory and Biloxi Blues were his best films outside of Bueller.

[Loyal Sedition]

I still have and drive cars made in the 60’s and 70’s.
Trying to get a TR-3 or Jag from the 50’s again.

I have sports cars, 4x4’s, and an El Camino.

No cars of the sort I like are available today, certainly not from Honda!

Newer is not better, just has more accessories to fail and higher registration fee’s.
I have driven late model cars, I occasionally use rentals for business.
I despise them all, locking me in, “Warning me”, annoying digital dash, OBD computers recording my speed, seat-belt buzzers, BAH!
I much prefer to be the one in charge.

By my definition, there are NO sports cars made today.
NO, the Corvette is not a sports car, even the new Lotus and Ferrari are GT’s, not sports cars.

My brother had a Honda 600 Coupe back when they were new, the body cracked from vibration, the rear window fell off, and only the motorcycle shop that sold it would work on it.

The last year for a decent car was about 1969, before the Fed. got so heavy handed.

[BlueMondaySkipper]

Alrighty then...

[TigersEye]

Of those I think the only one I have seen is War Games. I forgot about that one but it was good.

[Scoutmaster]

Did you notice the name of the caller displayed on the CRV's video display?

Yeah, Grace (and the area code displayed is 312 - Chicago). The Edie McClurg/secretary character; but it sure didn't sound like McClurg's voice. Nobody but McClurg has McClurg's voice (I think it's Sarah Jessica Parker as the caller, but I'm not certain).

Did you notice that on the roller coaster, a guy in the seat behind them is wearing Cameron's Red Wings jersey? And in the museum, you'll just barely see a guy wearing Ferris's leopard-print vest and green beret?

Or check out the license plate on the car compared to the license plate in Ferris Bueller.

The office of the guy who calls him has the horse chair and lamp from Ferris's bedroom in the movie. And he's tossing a baseball and catching it, and he appears to have Ferris's bottle of cold pills on his desk.

And there's a rabbit's foot on the keychain when you see the key in the ignition - like the one Ferris and Cameron were rubbing when on the floor of the car.

I watched it and stopped the frames a bunch of times. I have at least twenty other Ferris Bueller references.

Did you catch the "Honored Guest" sash? The guy in the trench coat playing the clarinet? The homage to "I could be the Walrus . . . " comment that Ferris made about having a car, mixed with the way Ferris stared at the painting in the Chicago art museum? The white-fringed jacket?