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[Movie] Attendance Crumbles in 2010
Box Office Mojo ^ | 1/11/2011 | Brandon Gray

Posted on 01/15/2011 5:43:50 AM PST by Dr. Scarpetta

2010 closed as the second highest-grossing year of all time, but it still couldn't shake an air of disappointment. Not only did 2010 end with a whimper, estimated ATTENDANCE was the LOWEST in 15 years.

The box office tally for 2010 was $10.57 billion, or around $30 million shy of 2009. That translated to an estimated attendance of 1.27 billion, which was off eight percent from 2010.

1995 was the last year to have sub-1.3 billion attendance. Since the modern attendance peak in 2002 (1.58 billion), attendance has been trending downward, but 2010 marked the second severe drop-off, following 2005.

Hollywood often failed to offer an appealing slate of movies, and there were fewer movies made available than before. In 2010, 141 movies reached nationwide release (600 locations or more), down from 158 in 2009 and the smallest number since 2001.

The top-grossing movie of 2010 was a holdover from 2009: Avatar, which made $476.9 million of its $760.5 million lifetime total in 2010.

Toy Story 3 was the second-biggest movie in 2010, drawing $415 million. Alice in Wonderland ($334.2 million), Iron Man 2 ($312.4 million) and The Twilight Saga: Eclipse ($300.5 million) rounded out the Top Five.

Animation business was up 16 percent over 2009 to $1.49 billion, while movies presented in the 3D illusion surged to $3.27 billion (an estimated $2.1 billion of which from 3D alone).

All of the major animated titles of 2010 were shown in 3D, and the industry shoved 3D down people's throats in the wake of Avatar's success, adding enough screens to the point in December when several movies had simultaneous nationwide 3D runs.

All those 3D movies contributed to the gross, but they boiled down to more money from fewer people.

(Excerpt) Read more at boxofficemojo.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: cinema; film; movies
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To: Harmless Teddy Bear
They took a few liberties with the facts on some minor matters but all in all a well done historical film. No nudity, sex is mentioned only obliquely and no violence. Language in a couple of places is raw but it is necessary to the plot. I have no idea why it got a R rating. It was, as my niece would say, a thundering good story!

I read that they fought the R-rating, but it was because of the language in that one part with the speech therapist. It's too bad because that movie would be very good for grade school kids.

221 posted on 01/15/2011 7:52:33 PM PST by Dr. Scarpetta
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To: iceskater
I saw it this evening too. I really liked it. Even the foul language didn’t bother me since it had a place in the plot. It wasn’t gratuitous. The audience applauded at the end as well. I hope it gets many Oscars.

Compared to some of the movies out there, it's a real gem.

222 posted on 01/15/2011 7:54:57 PM PST by Dr. Scarpetta
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To: Harmless Teddy Bear
I've read many good things about The King's Speech. It's the type of movie that could garner many Oscars, mostly because it's the very type of movie extremely beloved by AMPAS members voting for the Oscars.
223 posted on 01/15/2011 7:55:04 PM PST by RayChuang88 (FairTax: America's economic cure)
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To: Dr. Scarpetta

Ia m Glad you had the “real” Experience.


224 posted on 01/15/2011 7:56:59 PM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife

Me too...:)


225 posted on 01/15/2011 7:57:47 PM PST by Dr. Scarpetta
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To: JSDude1

Voyage of the Dawn Treader was ok. I was very disappointed in it since it strayed from the book. The first two held pretty close to the books so I was somewhat surprised by Dawn Treader.

It was ok - just wasn’t the allegory that CS Lewis wrote.


226 posted on 01/15/2011 8:00:33 PM PST by iceskater (11/2/10 - the beginning of the beginning of restoration.)
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To: RayChuang88; mylife

227 posted on 01/15/2011 8:00:59 PM PST by Dr. Scarpetta
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To: Dr. Scarpetta

I definitely want to see that.


228 posted on 01/15/2011 8:03:11 PM PST by dfwgator
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To: Richard Kimball

I agree with you about the economy driving a lot of the trends. Couple the crap that Hollywood puts out with not as much disposable income and the results are to be expected.

I disagree with you about rude audiences. Movie theaters used to have ushers whose presence helped keep people on their best behavior. That doesn’t happen anymore. More than once, I’ve left them movie to get the manager to have them deal with the talkers/texters/phoners. And I always as for my money back in those situations. Usually the manager gives me coupons or my money back.

Texting and phoning is more disruptive. I find the light of the phones especially bothersome.

Finally, the movie industry might be doing ok but I think movie theaters are not doing as well. They make their money off concessions and fewer bodies in the seats means a disproportionate hit to the bottom line due to much less concession sales.


229 posted on 01/15/2011 8:08:27 PM PST by iceskater (11/2/10 - the beginning of the beginning of restoration.)
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To: RayChuang88
I hope it does. Over the last few years I have seen a lot of movies. Most were "meh", some were horrible and a very few were lovely. The King's Speech was one of the lovely ones.
230 posted on 01/15/2011 8:10:14 PM PST by Harmless Teddy Bear (When all you have is bolt cutters & vodka everything looks like the lock on Wolf Blitzer's boathouse)
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To: Dr. Scarpetta

How fun!

It truly is a great film. (Though my wife thought it too ¨Classic Theater¨ -ish.)

Though why couldn´t God be seen as being worked in there? I sure could.


231 posted on 01/15/2011 8:11:02 PM PST by onedoug
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To: Dr. Scarpetta; stylecouncilor; windcliff

Nice post. Thanks.

s&w ping. ¨The play´s the thing.....¨


232 posted on 01/15/2011 8:15:52 PM PST by onedoug
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To: iceskater
I did have to tell the idiot teenagers next to me to put their phones away. Sheesh. If something’s so important that you have to answer the phone/send a text during a movie, then maybe you shouldn’t be in the movie in the first place.

I didn't see any teenagers in the theater we went to. Kids probably don't want to go to the historic-type theaters. Too boring for them without mobs of other kids...

233 posted on 01/15/2011 8:17:44 PM PST by Dr. Scarpetta
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To: dfwgator

You’ll be glad you did.


234 posted on 01/15/2011 8:18:33 PM PST by Dr. Scarpetta
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To: onedoug

You’re welcome...


235 posted on 01/15/2011 8:19:49 PM PST by Dr. Scarpetta
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To: iceskater

I got a chuckle out of watching the lady next to me as she was texting prior to the movie. She had to be more than 20 years older than I am—in her 60s. I only text my oldest son, and we only text to find out if he has baseball practice or some other reason to stay after school. And yet this senior citizen was busy texting at a movie theater. She’s more of a techie than I am.


236 posted on 01/15/2011 8:44:38 PM PST by petitfour (Are you a Dead Fish American?)
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To: LS

Yeah; However, LS, when they are TRIED if they usually end up with big public approval (including ticket sales).

I think it’s partly hollywood’s perverted/atten. deficit dissorder culture that keeps these kind of movies from being made. Heck they hardly even use stuntment/live action sepecial effects anymore/ It’s a shame, in my opinion.

An Indiana Jones probably wouldn’t be made by today’s current hollywood culture either?


237 posted on 01/15/2011 9:06:23 PM PST by JSDude1 (December 18, 2010 the Day the radical homosexual left declared WAR on the US Military.)
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To: iceskater
Finally, the movie industry might be doing ok but I think movie theaters are not doing as well.

Absolutely agree. They won't go away, but they'll continue to consolidate. In my town of over 100,000 there are two multiplexes and one dollar movie. That's not much for a city that size.

238 posted on 01/15/2011 9:14:57 PM PST by Richard Kimball (We're all criminals. They just haven't figured out what some of us have done yet.)
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To: iceskater
Ridiculously high concession prices doesn’t help matters either - although I understand that’s where they make their money. It’s another negative to overcome. So a family of four to go to the movies and get popcorn etc. is going to shell out close to $100 for entertainment.

Never understood the whole "concession" thing at the movie theatre. Can't people go for two hours without stuffing themselves with food and drink?

I can't remember ever buying anything at the movie concession. I buy my ticket, see the movie I want to see, and then leave. No need to buy food or drink.

239 posted on 01/15/2011 9:16:03 PM PST by SamAdams76
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To: JSDude1
Well, there is always the "star" issue: if Spielberg, Lucas, Jolie, Pitt, Depp, Eastwood, and until his meltdown, Gibson, is involved in a pic, they can almost do what they want, meaning they can do good pictures if they choose. I think most of Eastwood's stuff is great---didn't like Million Dollar Baby, but Gran Torino was an excellent message of breaking down racial walls. Unforgiven remains a classic western.

Even then, as with "Passion," there are limits. Mel found he had to go around the traditional Hollywood marketing venues to sell the picture. I'm sure our "Malta" will have to be sold the same way, through churches.

240 posted on 01/16/2011 4:31:28 AM PST by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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