Yup. Said it before, but I wonder why, if all these advertisers are bailing on Beck, there seems to be no shortage of commercials.
There are different types of media buys. Advertisers pay a lot more to advertise on specific programs. Other advertisers get cheaper rates by agreeing to have their ads shown on any program in a general time slot (i.e. weekday-daytime, prime time, graveyard shift, etc). Many of the advertisers you see during a particular program never selected that program to advertise on — their ad was just dropped in there by the network to fill ad time not purchased by program-specific advertisers. Just because all the ad time on Beck’s program is filled, doesn’t mean that program-specific advertisers haven’t beening pulling out, or that Fox’s revenue from the show isn’t dropping substantially. Any national network can always fill up all its available ad time — the issue is how much money they’re getting for it.