There are different types of media buys. Advertisers pay a lot more to advertise on specific programs. Other advertisers get cheaper rates by agreeing to have their ads shown on any program in a general time slot (i.e. weekday-daytime, prime time, graveyard shift, etc). Many of the advertisers you see during a particular program never selected that program to advertise on — their ad was just dropped in there by the network to fill ad time not purchased by program-specific advertisers. Just because all the ad time on Beck’s program is filled, doesn’t mean that program-specific advertisers haven’t beening pulling out, or that Fox’s revenue from the show isn’t dropping substantially. Any national network can always fill up all its available ad time — the issue is how much money they’re getting for it.
Thanks for the ad sales lesson. Would you care to tell us the revenue loss figures you speak of . Do you have internal add traffic reports tht we should know about.
Thanks, very informative.
That is called remnant advertising. You just say stick the ad in when ever you can and you get a discount rate.
OTOH, with the number of viewers he has, specifically being a sponsor has to command significant bucks. He’s worth serious money to FOX.