Big deal. The commies and nazis had their stylish icons too.
They took that stuff seriously. And it helped them to do more damage, IMHO of course.
Its part of info-war.
Look, an ugly stranger may be the most beautiful person on inside, but is there a chance you’d bother to learn? Is there a chance that an attractive person will have your ear sooner?
This kind of iconography is especially appealing to younger voters. Look at the great stuff young creative conservatives come up with here. Liberals use pop culture to educate their young voters. Conservatives need to do the same. I think it is a big deal..... The message young voters got during the last election cycle from their music, movies, tv, etc. was that Obama was “cool” and McCain was just some old man.