This kind of iconography is especially appealing to younger voters. Look at the great stuff young creative conservatives come up with here. Liberals use pop culture to educate their young voters. Conservatives need to do the same. I think it is a big deal..... The message young voters got during the last election cycle from their music, movies, tv, etc. was that Obama was “cool” and McCain was just some old man.
Sore/Looserman was a power message on its own.