Posted on 04/08/2008 9:52:03 PM PDT by fishhound
MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican. ADVERTISEMENT
The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.
Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease.
Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market.
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.
"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.
(Excerpt) Read more at news.yahoo.com ...
Thanks for the ping!
Man - that’s a lot of hooch to boycott.Thankfully , Jamesons and Bushmills are still OK.
Thanks for the ping. Thanks to every informative, talented, ticked-off poster. My hard-earned $ will NEVER be spent on their product(s).
Now your talking!
Jameson’s is thiers too.
Headline: This American pulls Absolut vodka from shelf!
That would solve a lot of problems!
:)
excellent picture
...let them drive thier renaults with it.
“Hot babes. The only thing Sweden is good for.”
- I suspect the US national ice hockey team actually would disagree with you..
“If the ad was intended for the Mexican market, then why was it printed in English?”
- Bra fråga (good question).
I put one up.
“Sweden has never been what you would call a friend or ally of the US.”
- I’m Swedish and although I consider myself a friend of the US, I have to admit that a lot of Swedes, at least something like 30-40% of the population, share a negative attitude towards USA. In this sense, Sweden is very much like most other European countries.
On the other hand, this doesn’t mean that Sweden and the US are enemies. For instance, a lot of us here in Scandinavia felt like WE were under attack on 9/11. This sentiment explains why all of Sweden, shortly after, stood still for one minute in order to honor the victims of the attacks against WTC and Pentagon and it also explains why we participate in the WOT by sending troops to Afghanistan.
Throughout history, Sweden has often been double dealing, but tell me what countries have not?
It was easy for Sweden to boycott South Africa during the apartheid era, just like the embargo against Cuba doesn’t cost the US much today.
Having close neighbors like Nazi Germany and Soviet in times of a raging world war is an entirely different story, I can tell you that for sure.
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