Posted on 10/22/2007 3:58:01 AM PDT by tlb
SIOUX CITY, Iowa - City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport's new marketing campaign.
The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX." It also forms the address of the airport's redesigned Web site — http://www.flysux.com.
Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives — GWU, GYO, GYT, SGV and GAY — but airport trustees turned them down.
"Let's make the best of it," Bernstein said. "I think we have the opportunity to turn it into a positive."
He noted that many airports, including some of the busiest, have forgettable three-letter codes.
"I've got buddies that I went to college with in different cities that can't even remember their own birthdays, but they all know the Sioux City designator — SUX," he said.
(Excerpt) Read more at news.yahoo.com ...
Well that sux.....sorry couldn’t resist
I flew to Sioux City once on business. The airport was fine. But the hotel I stayed in (Clarion Hotel) SUX. 2 hours to deliver room service pizza and a salad?!?!
“SUX” to “GAY”?
Someone at the FAA has a sense of humor.
Wonder if they could get Monica to be the airport spokes person?
;-)
LOL
I can see her in a TV commercial saying, "Nobody knows SUX like I do." LOL
Hmm... The airport identifier SUX seems appropriate since the HQ of Gateway Computers is not that far away.
Yes I think Gateways suck. [Have I started a PC holy war here?]
In CA it’s a short hop from LAX to FAT.
Gateways are rotten boxes. Terrible quality and reliability. The company has the worst customer support as well.
There are also 4 letter codes for airports, starting with K for airports located in the US. Little Rock Arkansas has a very interesting code since they use the first three letters of the city name preceded by the K. Very appropriate for Bill Clinton’s home state wouldn’t you say?
My last gateway came with a virus.
It's the same code with the country as a prefix. Travele agents drop the country code but ATC and the regulators use them, so Atlanta is ATL or KATL and Toronto is YYZ or CYYZ. The US country code is K.
Not a ping.
SUC would be easily identifiable, but just as bad!
It isn’t necessarily the same code preceded by the country identifier, in fact in most cases it isn’t. That wasn’t my point anyway. There’s a laugher in my first post if you figure it out!
LOL I can see why they didn’t go with the standard designator.
ROTFLMAO!!! That was dang good!
I’ve always said that the FAA clerk responsible for assigning this designation to Sioux City must have visited there.
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