Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
"...From a Cowboys fan: Overtime fieldgoal win, Colts maybe by a thread......"
From another Cowboys fan: How appropriate. An OT fg against the Pats. That's how the Pats won all three of their Super Bowls. All three by a field goal in regulation. Not as decisive as some of the Cowboys, Steelers, 49ers, or Packers games.
I haven't seen or heard those lately. Recently, it has been Hasselback and his mom.
Yeah, I guess Campbell's got the word........Another commercial that's overdone is the Rock 'em Sock 'em Robots Dodge commercial.....really over done.......
Oh, I guess you're not tired of the Seahawk's mother commercial then?
I don't remember this topic coming up when Brady was shilling for VISA.
SZ
If I hear, "you've still got the best arm in the neighborhood", or "they're saying mooooovers" I think I'll hurl. Go Pats!!!
After McNabb threw up onfield during the Tampa Bay game this year, Cambells came out with two new flavors of Chunky Soup - McNabb Spew Stew and McNabb Chunky Crab.
This is Horse S**T. Colts will win over the Brady bunch!
I am waiting for the slurs, but will take them in stride. Should be a good game!
Hasn't been on nearly as long. Everything gets old after a while......
LOL!
Good call.
Pats by 3.
Peyton has the sense of humor that Archie developed. There was no color commentator who was funnier. When he was calling games for the Saints, you automatically muted the TV and cranked up the radio.
I laugh every time I see that part of the commercial
I live in Indy but am no Colts fan.
What really grinds me is when an owner like Irsay milks the taxpayers for mega millions via the extortion threat of moving the franchise to a new town. The city (aka taxpayers) has now guaranteed them a big operating profit every year plus a new 700 million stadium.
Then the Irsays take a few of those millions and give it to "charity" and the local politicians & media (who are the beneficiary of "comp" tickets) fawn all over telling us what fine folks they are.
"Rub some dirt in it, Jimmy"
Brady = poster boy for metrosexuals.
Two words: Tuck rule.
"If I hear, "you've still got the best arm in the neighborhood", or "they're saying mooooovers" I think I'll hurl. Go Pats!!!"
Or that John Commie Mellencamp Chevy commercial.
And besides that, I've seen cabbage heads with more personality than Brady.
Four words:A rule's a rule.
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