Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
Yeah, that's some real interesting stuff...by the way did you know Tom is now dating Gisele Bundchen? Who is Goober linked to?
Yeah, that's some real interesting stuff...by the way did you know Tom is now dating Gisele Bundchen? Who is Goober linked to?
According to the game stats page at NFL.com Merriman had 1 sack, that might have been achieved as two "half sacks" (ie helping somebody else get a sack), but the official stats say he did participate, either solo or with help, in at least one sack.
They've had it with the local and national press calling them the worst. They're out for blood I tell ya.
Hey I just looked it up and they did give him a sack so I'm wrong.
Besides he sucked so bad the rest of the game he needs something to hang his hat on.
You got that right.
I'm not a Raiders' fan.
How am I wrong? When had the tuck rule ever before been cited in the NFL? When?
New Limeys are so classy. No wonder you don't mind the Faustian bargain that Brady made. I wonder what he has to do when it comes due...
Perhaps his posturing and spouting off all week weakened him, hence the abysmal performance.
Your right, I just checked.
My bad.
The point is that the Globe checked and high-lighted metro-boy as a slacker. They did the research, printed what they found and it went unchallenged. You saying that lots of guys give without fanfare may be so but the research shows that your hero isn't one of them.
Goober is linked to his wife Ashley whom he met his first year at Tenn., quite a fine looking woman too.
How are they related?
Of course there's a reason they were being called the worst, they were (at least by most ways of slicing up the stats). The question becomes how long can having a chip on your shoulder cover for whatever was wrong with the defense that made them so bad, historically the answer to that question is 2 games but not 3. Being out for blood isn't always enough, I think most defenses are out for blood most days, you have to have the combination of abilities and gameplan to get that blood.
His very attractive wife.
Yes. They Call that Martyball....
Fundamentals such as tackling, have been extremely poor. Don't know why, maybe it was just to try and limit injuries (and to be fair, they have been hit with some major ones, especially on D), or I don't know what.
OF course, maybe it was all a Strategeric Dungy rope-a-dope to lull the other teams into a false sense of security regarding our D. :-))
What's your point?
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