Replies

It's all due to the Dr. Z commercials.

7 posted on 09/15/2006 6:32:24 AM PDT by stevio (Red-Blooded Crunchy Con American Male (NRA))

"Dr. Z, please pick up the pink courtesy phone..."

12 posted on 09/15/2006 6:56:43 AM PDT by AngryJawa ({NRA}{IDPA} Proud Infidel Since 1968)

"It's all due to the Dr. Z commercials."

In large part, you are right. Chrysler and BBDO (it's ad agency) were hoping that "Dr. Z" would be the second coming of Lee Iococca. Unfortunately, studies show that the majority of consumers think "Dr. Z" is a fictitious character.

One of the reasons Toyota has been so successful is that experiential events are such an important part of its marketing. They have cars where people can see and touch them. The "Big Three," particularly Chrysler Group, still relies on mass media.

15 posted on 09/15/2006 7:07:12 AM PDT by BW2221

Aww - I thought Dr. Z was totally cool!

17 posted on 09/15/2006 7:20:07 AM PDT by Inspectorette

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