Aww - I thought Dr. Z was totally cool!
He is. When he lived in the Detroit area, his wife was arrested for serving beer to high school boys (isn't that what they do in Germany?). He just can't sell cars.
One of the problems with the commercials was that Chrysler was offering "employee pricing for everyone" and special financing and that part of the message was lost.
Promoting German engineering may not be such a good thing to promote any more. If you follow J.D. Power surveys, most German vehicles are below industry average in quality. VW totally sucks.