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Real estate brokers in the hot seat
CNN.com ^ | 7-26-06 | Les Christie

Posted on 07/27/2006 5:37:21 AM PDT by Hydroshock

NEW YORK (CNNMoney.com) -- The fight over competition in the real estate industry went to a new battlefield this week as representatives of consumer groups, brokers and government agencies clashed before a House subcommittee.

Few participants pulled any punches.

Real Estate Impact Tell us your story Is the slowdown in real estate affecting you? Are rising rates beginning to take their toll through higher monthly payments? We want to hear your story for an upcoming feature. E-mail us at yourhome@cnn.com. (more)

Quick VoteDo you think real estate commissions are too high? Yes No or View results

Steven Brobeck, executive director of the Consumers Federation of America, told the subcommittee on Housing and Community Opportunity that the real estate business model is a "cockamamie system . . . nonsensical and ridiculous."

Among Brobeck's beefs: He claims prices are rarely advertised, that restrictive state laws and anti-competitive practices prevent consumers from getting discount service, and that there are roadblocks to securing key product information through the Internet.

Aaron Farmer, a discount broker in Texas, described how full-service brokers discriminate against discounters: They refuse to show discounters' listings, Farmer said; pressure home magazines to not accept advertising; and refuse to allow discount brokers' clients to view home listings full-commission brokers control. They even destroy for-sale signs.

The full-service brokerage industry, as represented by the National Association of Realtors (NAR), has fought to maintain the status quo. In nine states, for example, there are minimum-service laws that effectively force all agents to provide full service - discounters would otherwise be willing to offer limited services and charge home sellers much less than the traditional 6-percent commission. There is move to pass such a law in Michigan.

(Excerpt) Read more at money.cnn.com ...


TOPICS: Business/Economy; Miscellaneous; News/Current Events
KEYWORDS: spam
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To: Vision

How about a brief rundown of the cost of marketing a $750,000 home in a good community, good schools, low crime...etc.


21 posted on 07/27/2006 6:25:51 AM PDT by OldFriend (I Pledge Allegiance to the Flag.....and My Heart to the Soldier Who Protects It.)
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To: DB

My realtor made a whopping $31,500 on my house in April. She listed it on the MLS, put up a sign in front of my house and held one open house a few days later. It was listed on a Wednesday and under contract the following Thursday. The buyers saw it the day before the open house. So, I don't see anything that my realtor did to earn $3100 let alone $31,000!!!

FSBO next time.


22 posted on 07/27/2006 6:35:22 AM PDT by Ganymede
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To: Vision
"The average Realtor only gets 3-2.5%, the other half going to the buyers agent. Most brokerages get 40% of a Realtors 3-2.5%."

My last Realtor gave me this sob story also about how he only gets 3% and has to share it with his broker. I told him I don't realy care, I'm still paying 6% to sell my house! No offense to you , sir. I know there are Realtors that are worth the 6%.
23 posted on 07/27/2006 6:39:39 AM PDT by jaydubya2
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To: capitalist229
I've used a agent once. I made an offer on a house and didn't hear anything back from her for a few days. I finally drove by the house again and found that it had been sold to someone else but my agent either didn't find out what happened to my offer or didn't bother to call me that my offer had been rejected. I fired her and found a FSBO house the next week. Deal went perfectly smoothly.

I can't figure out why commissions are based on percentages instead of flat fees. There can't be a huge difference in costs listing, advertising and showing a $300,000 over a $150,000 house (or $3 million vs $1.5 million in California money).

24 posted on 07/27/2006 6:40:00 AM PDT by KarlInOhio (Loose lips sink ships - and the New York Times really doesn't have a problem with sinking ships.)
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To: Hydroshock

Over the past 25 years, we have sold all 5 of our homes FSBO, and saved thousands and thousands (and thousands!) of dollars. Never had a problem ...it is amazingly simple, you just need a good title company or attorney, who will even write the contract for you! Nowadays, you can easily create your own market analysis with the help of the internet, so no worry about being over/underpriced.

If everyone tried it just once, no one would EVER list with a realtor.


25 posted on 07/27/2006 6:52:01 AM PDT by EnquiringMind
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To: Hydroshock

You are incorrect here. The broker is not charging you 6%. The listing agent is taking up to 3% and the buyer's agent is taking 3%. Some listing agents will do a 4.5% listing which means that they are only taking 1.5% of the transaction.

The realtors are adding tens of thousands of dollars to the cost of the house purchase though. Agents on both sides of the transaction can add value to their client but the practice of sellers having to pay for the buyer's rep is garbage.


26 posted on 07/27/2006 7:01:48 AM PDT by misterrob
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To: Loud Mime
Why does the listing agent make so much? Have they talked someone into selling their house? All the sellers I know looked up an agent to sell their house because they wanted something else. Selling is a regular market, only the lister is solicited.

Because it's hard, which is why the majority of FSBOers can't sell- even when they put it on the MLS for cheap.Because it takes years of skill, resources, insurance, and out of pocket money to get get a contract at the limit of market value for a home. Because getting a home to close is a full time job.

Pricing is an art and a lot of experienced agents still struggle with it. In reality, the price of all markets is determined by how much the Realtors are asking for. They set the market. I was doing some work on a 1bedroom condo yesterday. Now this should be the easiest pricing around. I saved my client 10k by browbeating the other agent who was reaching too high. In another complex an agent I know picked up another 8k because he was confident of what that unit had to offer, unbeknownst to those just cruising the MSL.

That's one reason why I know agents will always be around, this isn't a science that you can't instruct a computer to do.

It may seem easy when homes sell in a day but even then every move is under legal scrutiny. Because it takes skill, resources, insurance, and money out of pocket which is always a risk. The listing agent can be held liable for anything on that property. It's the highest sued business in the nation.

An agent in my office listed a million dollar property and spent $4500 on advertising, only to have the owner unwilling to lower the price to an amount the market was coming close to asking for. This was on top of verbal abuse, calling her "stupid" because the home was not selling.

If you don't believe me, I'll say to everyone, try out real estate for a while and let me know when you start making tons of unearned money. Give it a shot. A lot of people seem to have it all figured out.
27 posted on 07/27/2006 7:10:43 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: metesky
The biggest mistake people make is not interviewing enough agents and going with one that don't feel right in their gut.
28 posted on 07/27/2006 7:11:50 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: Slip18
If they're good agents, they plan their vacations before anything else and have a partner who takes over when they leave. Otherwise you'll have a nervous breakdown:D

What do you mean you used a broker?
29 posted on 07/27/2006 7:14:00 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: EnquiringMind

I'm with you, selling without a Realtor makes tremendous sense. Have similarly saved thousands, and the process left me assured that I would never use a Realtor again.

In fact - the hardest challenge was getting beyond a few sleazy Realtors who told their Clients that my home was sold (when it was not). This happened three times in my last experience and could prove it. Also had a Realtor refuse to honor their Client's request to submit a Purchase Offer because she wouldn't be collecting (I had even offered her a small finders fee).

Similarly, I purchased my most recent home without a Realtor from a FSBO - saved a ton of time and money for everyone.


30 posted on 07/27/2006 7:17:02 AM PDT by Made In The USA (Bacon is infidelicious)
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To: Vision

"One other thing. The MLS was created and is maintained by Realtors. So please don't compare it to the RIAA."

Not a problem. One pays a fee to belong to MLS and access the data. It's racketeering and collusion for MLS or any realtor to set a "standard" real estate commission fee, let alone enact "penalties" for those who don't comply to the "set" fee.

So with regard to the whining by Realtors against the discount guys, yes they are very simlar to the RIAA.


31 posted on 07/27/2006 7:17:10 AM PDT by Rb ver. 2.0
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To: Vision

I've had good realtors who were worth every penny and bad agents who I felt got paid for very little work. I'm surprised so many freepers paint with such a broad brush.

We used an agent on a sale and purchase earlier this year, and she was an invaluable guide through the process. She recommended a listing price $20K over what another realtor recommended, and we had two offers the first weekend we were on the market. She knew the market and it showed. In a town where the average house sits on the market for 3-6 months, our home sold in two days.

We also used her on the purchase of a new construction home, and she was a very tough negotiator with the homebuilder and got us numerous incentives that were not offered to us outright. Could I have done this on my own? Sure, but I don't know the market like she does and I don't think I would have gotten the deal I did without her.


32 posted on 07/27/2006 7:25:15 AM PDT by VegasCowboy ("...he wore his gun outside his pants, for all the honest world to feel.")
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To: OldFriend
The marketing cost of any listing should be 10%. How can that money be spent?

TV ads
Home buyer ads
News paper ads
Open Houses
Fliers in community and top agents in area
Economically based marketing(mass faxing, contacts to those who are in that market)
Appraisals
Nationwide advertising(for high end homes)
Internet sites(can be very expensive)
Direct mail
Professional virtual tour
Professional staging

Basically if there is a way I can find to get the message out in an effective manner, I'm gonna do it. That's a major part of the job, getting the home in front of as many eyes as possible, driving up the interest.
33 posted on 07/27/2006 7:26:47 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: Ganymede
OK, I can see your frustration, but that's not the norm. Also she bears all the legal responsibility and priced your home. BTW, if it sold that fast I hope you had a discussion about what the ceiling for appraisals was.

The odds are you are going to make yourself miserable with FSBO. It's harder than it looks.
34 posted on 07/27/2006 7:30:54 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: jaydubya2

I suggest you don't stop interviewing Realtors until you find one that feels good in your gut.


35 posted on 07/27/2006 7:31:52 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: Vision

"Because it takes years of skill, resources, insurance, and out of pocket money to get get a contract at the limit of market value for a home"

I've been in and out of the development, selling and finance end of business for over 20 years and will say, in my experience maybe 4 in 10 Realtors have that skill. The other 6 simply take the figure the seller want's for his property and tack their commission onto that. Then it's put into MLS and the first of next week the listing agent's office caravan stops by the property while on their weekly "tour". After that it sits in MLS and is shown by other companies who have access to the MLS data.

If the agent is in the 40% that know what they are doing they'll be proactive in getting the seller to lower the price if there's no activity after a short while. The other 60% will call the seller at the end of the listing to get them to relist, hopefully at a lower price, but if the seller is adament about his price, the 60% will let it sit on the market in MLS for another several months.

Any Realtor that wastes their own money advertising an overpriced property is a fool, IMO.




36 posted on 07/27/2006 7:34:49 AM PDT by Rb ver. 2.0
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To: Vision

Fortunatly, my Realtor is a lifelong friend and did do a very good job for me. Although, at a previous house sale, the realtor I used practically ran me over while leaving the closing, as soon as he recieved his commision check.


37 posted on 07/27/2006 7:35:29 AM PDT by jaydubya2
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To: EnquiringMind
If everyone tried it just once, no one would EVER list with a realtor

Barbara Streisand, at least tone it down some if we're to believe you.

So why then do so many FSBOers fail and or get less money for their homes?
38 posted on 07/27/2006 7:35:38 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: Rb ver. 2.0

Say that again?


39 posted on 07/27/2006 7:36:17 AM PDT by Vision ("...cause those liberal freaks go too farrrrrr")
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To: Hydroshock
OK, here's the real story. The current commission structure arose after WWII, when 6-7% of the selling price of the average home was reasonable given the price of homes and the actual services rendered. The Real estate industry has collusively maintained that 6% standard even though the average price of homes has sky-rocketed in the past 50 years. Now, the commisions are huge when compared to the actual time and services rendered. If someone tries to perform discount brokerage in my community, the current cadre of brokers "circle the wagons" and do everything possible to run them out of town. I'm an insider, and I've seen it happen several times.

It might be different in other parts of the country, but in my pond the extent of the services are: 1) Giving the homeowner a quasi market analysis to establish a listing price; 2) Listing the home in the MLS; 3) Running a single ad with picture in the local paper; 4) Having an "open house" showing; 5) Showing the home several times to prospective purchasers. The actual knowledge and expertice required to perform these "services" are minimal.

If you add up the actual costs of this, including the agents time and gas, you might generously come up with $1,000. With an average selling price of $100,000.00 (yeah, depressed market here), the homeowner is paying $6,000 for these services (many are paying $7,000 at a full 7%). In most cases, higher priced homes require and receive no greater services, so the disparity grows.

This "system" is way out of whack and is in desperate need of an adjustment.

40 posted on 07/27/2006 7:38:57 AM PDT by True-Stu
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