Liz, I have to disagree with you. If I invest in a corporation I expect, as a stock holder in a capilist economy, that they will will do anything that is legal and ethical to sell their product - McDonalds should adapt to their market. If a town has so many spanish speaking people it makes economic sense to market to them then that's what they should. If everybody in town like NASCAR then a stock car racing promotion might make sense.
They tailor McDonalds all around the world to the local market - it would be a shame if here in America they were restricted from normal adaptive marketing.
I'll repeat what I said earlier:
The Melting Pot made America "one nation." Diversity seeks to divide it, one against the other.
As I posted earlier, launching the ad campaign now, as the political debate rages over the misdirection of our culture, sends a divisive, irritating message.
At another time and place foreign language ads would not seem so controversial.
BECASUE WE ARE IN AMERICA. In addition THE corporation is being RACIST for IT IS choosing to communicate and pander to only one ethnic group. ENGLISH is the only language that cannot be associated with any one genetic race. Unlike Spanish which is only associated with Mexicans.
" McDonalds should adapt to their market."
Sure, but not while actively aiding illegals aliens and performing acts of sedition.