As I posted earlier, launching the ad campaign now, as the political debate rages over the misdirection of our culture, sends a divisive, irritating message.
At another time and place foreign language ads would not seem so controversial.
>>As I posted earlier, launching the ad campaign now<<
Well this is a bad time to start advertising in Spanish - you are certainly right about that.
Are you sure they just started though? - mcDonalds are the people who sell wine French McD's and don't sell beef at all in areas with many Hindus.
Almost 100% of the children of monolingual Spanish speaking parents in Bogota, those kids who love Happy Meals as much as any other kid, they will almost all speak English as their first and preferred language for public and at home.
In 20 years many of those kids today will have their own kids, and many of them will stop feeding their kids McDonald's crap food, just like scores of 2nd generation American parents in this country.
Lonegan has made sure that there will be a continued hostility toward the old neighborhood people still in Bogota well after these kids are past eating McDonalds food themselves.