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Anheuser-Busch buys Rolling Rock
MSNBC ^
| 05/19/06
| AP
Posted on 05/19/2006 8:12:55 AM PDT by evets
Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.
Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.
(Excerpt) Read more at msnbc.msn.com ...
TOPICS: News/Current Events
KEYWORDS: beer; chatroom; crappybeer
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To: Remole
I'm in Minnesota.
I hope so too.
61
posted on
05/19/2006 9:14:46 AM PDT
by
akorahil
(Thank You and God bless all Veterans. Truly, the real heroes.)
To: Volunteer
It went "bad" because it wasn't loaded with preservative!
62
posted on
05/19/2006 9:17:46 AM PDT
by
Al Gator
(Refusing to "stoop to your enemy's level", gets you cut off at the knees.)
To: 1rudeboy
I thought the price sounded low. They bought it from InBev USA, so it had no debt. I don't know their sales volume, so have no idea what "fair value" would be.
63
posted on
05/19/2006 9:24:00 AM PDT
by
Toddsterpatriot
(Beware the Rothschild Int'l Banking Cartel !!!)
To: evets
Death to yet another fine micro brew
To: 1rudeboy
I lived in Germany for four years, and the beer in Germany makes Bud seem like dirty water. I don't blame the Germans, I prefer Spaten, Hacker-Pshorr, Lowenbrau (the real stuff), etc. to Bud and Miller.
To: akorahil
I switched to Yuengling a long time ago, but evry now and agian I do get some "Ponies". I hope they just don't change it. Good (real cold)or bad (not very cold) it brings back fond (yet blurry) memories of my college days.
To: evets
Does anyone think it will have an aftertaste after the change in ownership?
67
posted on
05/19/2006 9:32:22 AM PDT
by
TommyDale
(North Carolina looks forward to the disbarring of Mike Nifong.)
To: evets
Antoher good beer gets swallowed by the Borg !
BUMP
68
posted on
05/19/2006 9:40:48 AM PDT
by
capitalist229
(Get Democrats out of our pockets and Republicans out of our bedrooms.)
To: evets
The guy may be crying the but woman on the left is applauding.
69
posted on
05/19/2006 9:44:05 AM PDT
by
rahbert
To: evets
70
posted on
05/19/2006 9:44:46 AM PDT
by
Mikey_1962
(If you build it, they won't come...)
To: TommyDale
I don't know what you're all moaning about; it's not like they're messing with the One True Brew:
71
posted on
05/19/2006 9:45:10 AM PDT
by
Spktyr
(Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
To: SmithL
It's all Busch's fault!
For the first time in well over a million posts that joke is actually funny again.
72
posted on
05/19/2006 9:51:47 AM PDT
by
BJClinton
(Forget the fence, annex Mexico.)
To: evets
Damn. My favorite beer. Hope they don't screw it up.
73
posted on
05/19/2006 9:53:13 AM PDT
by
Wolfie
To: ImProudToBeAnAmerican
But you knew and I had to look it up. ;-(
My parents bought a case of RR every Memorial Day to get our yard in shape along with a case of O-So pop. We worked like dogs.
It makes me shed a tear. I'll have to get some and toast my dearly departed parents, quick!
74
posted on
05/19/2006 9:53:52 AM PDT
by
netmilsmom
(To attack one section of Christianity in this day and age, is to waste time.)
To: kenth
NOOOOOOOooooooooooooo!!!!I'll second that!
NOOOOOOOooooooooooooo!!!!
75
posted on
05/19/2006 9:54:35 AM PDT
by
VoiceOfBruck
(I'm not being defensive. You're the one being defensive.)
To: evets; martin_fierro
I don't know who Busch plans on selling the beer to, but it won't be the beer drinkers of western Pennsylvania. This is my brand and I'll never drink it again.
To sell off the "brand name" and leave the brewery and workers high and dry is bad enough.
To label something made in New Jersey "Rolling Rock" is an insult. Rolling Rock is made in Latrobe. Whatever they start selling after July 31st will be a cruel joke.
SD
To: SoothingDave
Do they still make "Iron City" there?
77
posted on
05/19/2006 10:11:49 AM PDT
by
TommyDale
(North Carolina looks forward to the disbarring of Mike Nifong.)
To: 1rudeboy
Doesn't $82M appear kinda' low for an established brand? Is RR carrying a lot of debt? Any of you guys do rough valuations? They're buying the brand name, not the brewery. The brewery has until July 31 to find someone to buy them out to produce something or they're all out on their butts.
SD
To: TommyDale
Do they still make "Iron City" there? They don't make Iron City in Latrobe. Yes, the Pittsburgh Brewing Company is still in operation as an independent, though they are in constant financial trouble. They nearly had their water supply turned off in the pst year for a million dollar unpaid back bill.
They should be able to make much hay from displaced Rolling Rock drinkers who still want to support a local brewer and who don't want to give any money to AB and their ersatz "Rolling Rock."
SD
To: SoothingDave
By "there" I meant Western Pennsylvania. Thanks...
80
posted on
05/19/2006 10:18:03 AM PDT
by
TommyDale
(North Carolina looks forward to the disbarring of Mike Nifong.)
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