[frankjr]

I guess when the total box office take is crummy, you talk about sales per screen. There is a reason the movie is on so few screens...a very limited audience. Who really wants to see two gay sheepherders. If there is a sequel, I suggest the sheep go into hiding.

[LIConFem]

"Who really wants to see two gay sheepherders?"

Um... gay sheepherders, perhaps?

;o)

[Alberta's Child]

Right. It's sort of like saying that Rolls Royce makes more money per vehicle produced than Toyota does -- and yet nobody considers Rolls Royce a giant in the auto industry.

[Always Right]

I guess when the total box office take is crummy, you talk about sales per screen. There is a reason the movie is on so few screens...a very limited audience. Who really wants to see two gay sheepherders. If there is a sequel, I suggest the sheep go into hiding.

Yep, they went from 10 screens to 69 screens and now to 219 screens, and each week their Boxoffice is going down. They are still clinging to their first weekend where every gay in San Fransissy went to see it four times.

[KC_Conspirator]

I guess when the total box office take is crummy, you talk about sales per screen.

Exactly. This is totally deceptive.

[zeugma]

Yup. that was my first thought as well. Misdirection is the primary game of the MSM. I would doubt that this thing will even make money, but there are groups out there willing to go to extremes to make it look like it is doing much better than it is.