Yep, they went from 10 screens to 69 screens and now to 219 screens, and each week their Boxoffice is going down. They are still clinging to their first weekend where every gay in San Fransissy went to see it four times.
Dear Always Right,
Dec 23, 24 & 25 were off from a week before, but Dec 26 (a traditionally strong day for movies) came back rather strongly. Box Office Mojo hasn't shown any numbers for Tuesday or Wednesday, yet. That'll be the real test to see how well this flick will do.
In 217 theaters, now, the movie's per-screen gross is still strong (although perhaps not as strong as should be for such a limited release). One wonders, though, what would happen if they released in a thousand theaters instead of two hundred.
It's possible that the film will at least gross the cost to film and distribute, perhaps even possible to eventually break even (especially once released to DVD). But of course, this is only because some of the folks associated with this film (including the award-winning director) forewent much of the compensation that they usually would have received for their participation. Otherwise, this film would have easily cost double or triple what it actually did.
So the lesson is, if some communofascist pigs of Hollyweird get together and give away millions of dollars of their own time to produce a movie that undermines critical social values, they might not get soaked at the box office.
sitetest