To bring a market share to Sirius.
Wired did an entire interview and coverage about this months ago.
Howard has a national audience. They made the contract with him in hopes he will bring as much of his audience over as possible.
You mean pay for radio? Forgeddahboutit!
Babba Booey Babba Booey.
(Just kidding - I live in KC - no Stern here, thank goodness)