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Sales of Boortz book spike as interest in fair tax increases
Atlanta Journal-Constitution ^ | 8-20-2005 | Matt Kempner

Posted on 08/20/2005 11:40:22 AM PDT by Turbopilot

The self-proclaimed High Priest of the Church of the Painful Truth is power-walking through Concourse B at an impressive pace for a man limping on a recuperating knee. He's on a scouting mission: Are shops at Hartsfield-Jackson International Airport stocking his latest book?

Is he curious? In need of an ego boost?

"Revenge," he says in a voice Atlantans might recognize as either a jolting cold shower of meanness or an invigorating brew of straight talk on the radio.

Neal Boortz is a New York Times best-selling author. So, as Boortz loves to say on air, "Bite me."

His literary accomplishment, "The FairTax Book," debuted at Numero Uno for nonfiction titles, and it's there for a second week in a row. That puts him ahead of a Pulitzer Prize-winning author and "Confessions of a Video Vixen."

Consider it a satisfying endorsement for Boortz, especially since he did it with a book that doesn't bash liberals — a favorite topic — but instead suggests throwing out the federal income tax and replacing it with a national retail sales tax. He also sees it as sweet revenge because he says his earlier book, "The Terrible Truth About Liberals," wasn't even stocked by many stores.

Boortz, 60 and a fixture on Atlanta radio for more than half his life, is doing all he can to pump up sales of the new book. For weeks he has promoted the book on his nationally syndicated radio show, which airs locally on his home station, WSB-AM. Since the book came out, he's been rushing around the Southeast urging listeners and crowds at book signings to get on board.

His 4 million weekly listeners — 480,000 of them in metro Atlanta — make for a national audience significantly smaller than that of Sean Hannity or Rush Limbaugh. Now Boortz has the kind of book credentials those bigger-name talkers enjoy. He's expecting to get some mileage out of it, winning converts for the tax plan and perhaps persuading more radio stations to carry his show, though he says that's not why he wrote the book.

By the way, a Georgia congressman co-authored "The FairTax Book," but that's in finer print on the cover. In fairness, Boortz often gives credit to the congressman, John Linder (R-Ga.), a longtime friend who for years has unsuccessfully pushed legislation that would switch the federal tax structure to a national sales tax. Boortz says he has backed federal consumption tax ideas for more than 20 years.

As the authors tell it, the idea for the book bubbled up when Linder's wife suggested the two men stop yapping about the tax and start writing.

Boortz put on hold another book he had been working on — "Somebody's Gotta Say It" — which he hints might include an entire chapter about The Atlanta Journal-Constitution, a publication he enjoys skewering. Cox Enterprises, the owner of the Journal-Constitution, also has a controlling stake in Cox Radio, which owns WSB.

Trading places

On "The FairTax Book," Boortz and Linder each wrote sections and then swapped their work for the other to fix.

"Neal's streams of consciousness were not entirely accurate," Linder says. "[And] I would write stuff that was pretty damn boring."

Boortz says he tried to persuade the publisher, ReganBooks, to make his and Linder's names the same size on the cover. But the talk show man in him understands. "More people know me than him," Boortz says. "My name will sell more books than his."

ReganBooks declined to comment on how many copies have sold. The book, which came out Aug. 2, is on its fourth edition, with 300,000 copies in print.

Boortz and Linder decline to rate the tax plan's chances of becoming law.

Bill Ahern, a spokesman for the Tax Foundation, a nonprofit research group whose statistics are quoted by Boortz and Linder, said he hadn't read the book.

"Any fundamental reform is a long shot, but there is no denying that the momentum behind the fair tax concept is building," Ahern said. While consumption taxes, such as the sales levy, have advantages, Ahern said, it can be hugely difficult to enforce a tax on every retail transaction.

While the book has gained some media attention, including time on Fox News and CNN, Boortz acknowledged that national coverage of it had been limited.

Online, it's garnered both praise and criticism. Supporters consider it easy to read and straightforward. Detractors say Boortz and Linder put an overly rosy spin on what the effective tax rate will be and whether it will be sufficient to replace existing federal payroll and income taxes.

Boortz says he had to brush up on some simple tax concepts before writing the book. He assures that he's no dummy. He fell six hours short of getting an undergraduate degree, he says, but he has a law degree. Still, he doesn't do his own taxes. His wife, Donna, handles their banking, and he relies on her to load his wallet with cash, a fact he notes while using a crisp $50 bill to buy a newspaper at Hartsfield-Jackson. "Balancing a checkbook would be a major effort," he admits.

Big crowds

The book tour has been a blur. Fans show up by the hundreds at bookstores, according to Boortz staff estimates. Jacksonville, 800. Fairhope, Ala., 350. Fayetteville, N.C., 600. Boortz zips in and out of airports, his way paid by the publisher and radio stations that air his program.

After finishing a recent radio show at the WSB studio, he doesn't have time to stop by his Buckhead condo — he also has a home in Naples, Fla. — before a limo driver ferries him to Hartsfield-Jackson for another flight, this one to Charleston. As he bustles through the airport, fans call out to him. The praise comes from whites and blacks, though some listeners occasionally accuse Boortz of being a racist.

Boortz's colleagues say his on-air persona isn't far from what he's like off air. Except that he's very shy, says Royal Marshall, one of the show's associate producers. "He's the type of guy who will throw a party and one hour before will wonder, is anybody going to show up? "

Away from the studio, Boortz avoids engaging fans on the kind of issues that incite his radio rants.

"I don't like doing the show off the air," he says. It's a stance he says some people misinterpret as arrogance.

On the trip to Charleston, though, it's as if his face is still buried in a mike. He fires opinions and criticism like a machine gun. Everything gets hit. A young woman's fashions. A traveler's Louis Vuitton bag. The smokers in their own puffing aquariums at Hartsfield-Jackson airport. "Watch this," Boortz says, walking up to stare in at them. "God, what losers," he mutters.

Soon he's on the plane, sitting in his roomy first-class seat. It's not long before he complains — repeatedly — about insufficient air conditioning. "I'm a creature of comfort," he says, using a temperature feature on his fancy wristwatch to prove his point about the heat.

He also stews about the Delta crew's failure to announce why the plane has not pulled back from the gate though it was supposed to depart 40 minutes earlier. "I can guarantee, if we were on AirTran there would have been an announcement," Boortz says. AirTran also happens to be a sponsor of his show. Coincidence?

Hours later, the driver of a stretch limo deposits Boortz at the back door of a Barnes & Noble in Charleston. Store managers and a police officer hustle him into the store and in front of a crowd that eventually grows to about 400 people.

"How'd you like to get the federal government out of your paycheck?" Boortz booms to those in the crowd, some of whom got news of the book-signing via e-mail from a local group supporting the tax. The fans shout approval.

"Make us mad, Neal," a man yells.

"We're smarter than the government thinks we are," one woman calls out.

Using a strategy suggested by fellow talker Sean Hannity, Boortz tries to keep the book-signing line moving by writing only his name, rather than personalized messages.

"We listen to him on the radio every day," says Ridgi Neumayer, beaming at Boortz's signature on a radio he and his wife, Georgia, brought to the event. "Him and O'Reilly, I love them both. He sets the mood for a great day. So entertaining, and right on the mark."

Michael Morgan, a professor of economics at the College of Charleston, also is there for the event.

He often listens to Boortz's show and favors some kind of change in the nation's tax system, but he says, "I wouldn't base any conclusion just on what's in this book."

Still, Morgan says he's not uneasy about potentially far-reaching tax reform being championed by a radio talk show host.

"Why not?"

Though Boortz happily tells radio listeners he will lie to them and urges them to independently verify what he says, off air he says he wouldn't lie about anything substantive.

At the Barnes & Noble, Charleston attorney David Popowski scans the book's jacket. He puts it down after reading Boortz's short bio inside. It mentions Boortz's last book, "The Terrible Truth About Liberals." That's too much for Popowski, a Democrat who's never heard of Boortz before.

"I find it sort of a turnoff," he says. "Right away that's such a far-right-thinking guy."

Selling ideas, too

Boortz describes himself as a Libertarian, favoring less government and more personal responsibility. Linder, Boortz's co-author, says the tax plan needs the support of Republicans and Democrats to become law. But no Democrats have signed on to the latest version of his bill.

Boortz sees hope though, especially if the book keeps ranking high on best seller lists.

"Every week it stays up there in the top two or three, politicians get more and more nervous," he says.

He says he doesn't remember what percentage of the book's take he'll get, but in dollar terms he predicts it will work out to "way less than six figures." He says all his proceeds will go to the Donna Boortz Foundation, which his wife is setting up in part to help people who have recently completed drug rehab.

Boortz has reason to believe that sales are going well. On his reconnaissance at the Atlanta airport, he told a bookstore cashier he was looking for a copy of "The FairTax Book."

Sorry, she said, it sold out and is on back order.

Boortz gave nary a smile as he walked away. "That's what you want to hear," he said. Earlier at WSB, associate producer Royal Marshall considered the book's success.

"I hope it doesn't change him," Marshall said. Then he shook his head as if at the absurdity of his comment.

"Neal Boortz has been Neal Boortz for 35 years," he said, laughing. "He'll still be hanging up on people."


TOPICS: Business/Economy; Constitution/Conservatism; Extended News; Government; News/Current Events; US: Georgia
KEYWORDS: booksales; boortz; constitutional; consumptiontax; consumptiontaxes; drinkthatkoolaid; failedexperiments; fairtax; fairtaxbook; flattaxisbest; koolaiddrinkers; onlyflattaxisfair; taxes; taxreform
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To: Wolfie

"Now that's just plain funny. Congress screws us seven ways to Sunday in a myriad of different ways, and the American People just don't give a damn. Gatekeepers? There isn't even a gate."

“I discussed the importance of abolishing the income tax because of its tendency to form a habit of servility in the souls of a people that accept it. Servility of soul is bad not only in itself, it is also an open door through which will soon walk the abuses of ambitious government power. Leaders who find themselves with governmental power over a servile people will be quick to conclude that such a people exist to serve them.”
Alan Keyes “The Power of the Purse”, WorldNet Daily, August 27,1999

Your victim's mentality is your problem, Wolfie, not mine.


61 posted on 08/21/2005 8:36:33 AM PDT by phil_will1 (My posts are in no way limited or restricted by previously expressed SQL opinions)
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To: Turbopilot
Boortz... Texas A&M Aggie Former Student... Gig 'Em!

Trajan88; TAMU Class of '88; Law Hall (may it R.I.P.) Ramp 9 Mule; f.u.p.!

62 posted on 08/21/2005 8:54:37 AM PDT by Trajan88 (www.bullittclub.com)
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To: pepsi_junkie; GSlob

The FairTax bill (HR25) repeals both the income tax AND payroll taxes early in the bill so there will certainly not be both together.

Here, though, is a link to comparative features of different tax systems (note that there are 2 pages):

http://fairtaxvolunteer.org/pdf/Comparison_Chart.pdf


63 posted on 08/21/2005 10:37:21 AM PDT by pigdog
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To: GSlob

You seem to be intentionally overlooking the substantial downsides to the any income-based tax in supporting some idea of a flat tax ... which flavor of flat tax do yu support?


64 posted on 08/21/2005 10:42:23 AM PDT by pigdog
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To: pigdog
"which flavor of flat tax do you support?"
Honey vanilla, please - no tax preferenced items to originate from the time of transition, and allowing a sunset period for the grandfathering and expiration of all pre-existing tax-advantaged items. 15-18% rate could probably do, but since the existing (not future) residential mortgage contracts would have to be grandfathered, initially it might have to be 20-22% to compensate for it.
65 posted on 08/21/2005 10:56:48 AM PDT by GSlob
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To: GSlob

"Honey vanilla, please - no tax preferenced items to originate from the time of transition, and allowing a sunset period for the grandfathering and expiration of all pre-existing tax-advantaged items. 15-18% rate could probably do, but since the existing (not future) residential mortgage contracts would have to be grandfathered, initially it might have to be 20-22% to compensate for it."

Sounds like a flat tax proposal which hasn't been developed or entered in to congress yet.


66 posted on 08/21/2005 11:16:45 AM PDT by phil_will1 (My posts are in no way limited or restricted by previously expressed SQL opinions)
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To: phil_will1

You wanna live in a fairy tale world, knock yourself out. The reality of the way Congress works will take over every time.


67 posted on 08/21/2005 11:20:52 AM PDT by Wolfie
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To: Turbopilot
Got it. You actually have no argument with the bill itself; you've just already given up on the whole "of, by, for the people" thing. Government's won.

_________________________________________________________


No, you still don't "have it!" Every example you've listed with one exception, involves spending revenue, not collecting it. This backs up my point. Spending is something we do quite well. Taxing people is something we do even better. If, in our desire to make a better tax structure, we give the foxes an even better chance at the chickens, we won't accomplish what we set out to do. They will use the bill to their advantage to increase taxes. That's what they do best, and this will just give them some new smoke and mirrors to help them take proportionally more from taxpayers. This is what I have seen happen numerous times on all government levels.
I taught public school in CT for 32 years. When we needed new teachers back in early 80s we passed an enhancement act to raise salaries to 35k for beginning teachers. Since our contract was legally binding on the state, the back end of the salary schedule also had to be raised (to 60k). The salary schedule more than doubled in cost, and no new teachers could be hired because all the old ones had to stay extra years to get the salary increases to double their retirement incomes. The state went broke trying to pay the salaries, and their was absolutely no improvement in the educational product. The only thing that changed at school was the size of the cars in the teachers parking lot! The state of CT then enacted an income tax to pay the shortfall. They did so by "reducing" not eliminating the highest in the nation sales tax. do you see what I mean? The politicians used the teacher salary issue ( the children, the classroom teachers, the importance of education) as the smoke screen to get the income tax past the voters. These guys are good! Most are lawyers, and use the system.
Am I for tax reform? Absolutely. But reform must be to the existing system, not new plans that allow these people to take further advantage of us as will doubtless happen with the fair tax. Our present system makes everyone that pays tax unhappy. this probably means its working.
Again, I am not negative, defeated, resigned, or in any other way disheartened. In fact since 911 I have become more positive than ever that we are the greatest country ever on the face of this earth, with the greatest 20% of can do people in history (smile), and we have much to be thankful for.
68 posted on 08/21/2005 11:34:35 AM PDT by photodawg
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To: GSlob

But any system of income taxation is not eligible for border adjustment. That is a HUGE ball and chain for onshore manufacturing concerns....and largely the reason they went offshore. We MUST abandon income systems of taxation. Please see: http://www.inquit.com/461/wto-and-tax-subsidies


69 posted on 08/21/2005 1:46:49 PM PDT by Conservative Goddess (Politiae legibus, non leges politiis, adaptandae)
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To: Conservative Goddess

Nonsense. Offshoring has very little to do with taxes or border adjustments, and much more to do with the labor costs - why else is it happening to the places like China, and not to Luxembourg or tax heavens like say, Monaco?


70 posted on 08/21/2005 1:58:23 PM PDT by GSlob
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To: photodawg

Read the bill and then come back and let's talk.

You seem to have little grasp of what it does and how it operates.


71 posted on 08/21/2005 7:06:09 PM PDT by pigdog
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To: photodawg

"Our present system makes everyone that pays tax unhappy. this probably means its working."


"It is a signal advantage of taxes on articles of consumption, that they contain in their own nature a security against excess. They prescribe their own limit; which cannot be exceeded without defeating the end proposed, that is, an extension of the revenue. When applied to this object, the saying is as just as it is witty, that, 'in political arithmetic, two and two do not always make four.' If duties are too high, they lessen the consumption; the collection is eluded; and the product to the treasury is not so great as when they are confined within proper and moderate bounds. This forms a complete barrier against any material oppression of the citizens by taxes of this class, and is itself a natural limitation of the power of imposing them."
Alexander Hamilton in Federalist #21

Your argument above is a weak one vs a vs the FairTax in the sense that the FairTax's much greater visibility would lead to much more resistence to the rate of taxation than the current one does, since so much of the current system's tax burden is hidden from the taxpayers who pay it.


72 posted on 08/22/2005 3:41:29 AM PDT by phil_will1 (My posts are in no way limited or restricted by previously expressed SQL opinions)
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To: phil_will1
If duties are too high, they lessen the consumption; the collection is eluded;
__________________________________________________________


This argument by Hamilton for a "consumption" tax presupposes a free market and goods predominantly produced in the country imposing the tax. If we apply the example to gasoline we see the reverse can also be true. If the price of gasoline, due to disruption of supply, becomes too high, forcing people to consume less, then we collect less tax. On universally necessary commodities like gasoline, this shortfall would have a severe impact on tax revenue. The government, and to some degree the economic system, needs a more stable revenue stream than this tax would provide in order to be administered effectively. Income is less directly affected by the marketplace ups and downs, and thus is a more stable revenue source.
73 posted on 08/22/2005 6:30:00 AM PDT by photodawg
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To: photodawg

Longer term sutdies by different economists show that consumption is more stable a revenue source than is income.

Your reasoning is not correct since in any event if consumption is affected as you suppose, then also the income that derives from that will take a huge hit also. With consumption it is possible for people to use savings or borrowing if necessary to continue their consumption at whatever their level might be.


74 posted on 08/22/2005 8:29:01 AM PDT by pigdog
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To: photodawg

"Income is less directly affected by the marketplace ups and downs, and thus is a more stable revenue source."

That is factually incorrect. Historical trends reveal that consumption is a more stable revenue base than taxable income.


75 posted on 08/22/2005 9:32:41 AM PDT by phil_will1 (My posts are in no way limited or restricted by previously expressed SQL opinions)
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To: Turbopilot

Boortz is on the air this morning saying that the fire marshalls kept out late comers to the book signing last night in Dayton, OH. He said that he signed about 800 books.

I wish they could extend the book signing tour into September. The exposure that this is giving the FairTax is enormous.


76 posted on 08/23/2005 6:22:42 AM PDT by phil_will1 (My posts are in no way limited or restricted by previously expressed SQL opinions)
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To: GSlob

Offshoring is happening all over the world and taxation is an undeniable part of it. The placement of the operation is dependent on several factors, including labor costs, basic infrastructure like roads and utilities, increased inventory turn time due to transportation lags, etc. Taxation is likewise and undeniable factor and we've shot ourselves in the foot, but we now wonder why we limp into the world market.

http://www.idaireland.com/home/index.aspx?id=659


77 posted on 08/24/2005 1:59:37 PM PDT by Conservative Goddess (Politiae legibus, non leges politiis, adaptandae)
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To: GSlob

Please also see: http://www.washingtontimes.com/commentary/20041130-084445-1131r.htm


78 posted on 08/24/2005 9:24:44 PM PDT by Conservative Goddess (Politiae legibus, non leges politiis, adaptandae)
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