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Understanding the Wal-Mart Effect
TechCentralStation.com ^ | 04-11-05 | Max Borders

Posted on 04/11/2005 7:08:56 AM PDT by Rhoades

"I'm writing this column in West Virginia, USA having just come back from shopping in Wal-Mart, the extraordinarily successful supermarket chain that makes our own look slow and tiny -- not to mention expensive! I had to keep blinking at the price labels. With my notion of prices tied to British expectations, Wal-Mart's just look as though the staff can't do their sums."

- John Blundell in the New Scotsman

Wal-Mart is rarely the object of such praise. To be the best is usually to be the object of scorn. Wal-Mart knows this well. They are the best, and their critics would have you believe that the mammoth retail chain earned its laurels through unfair competition, civic destruction, even third world exploitation. The stories are familiar: In order to offer such low prices (always), Wal-Mart:

- Puts Mom-n-Pop shops out of business.

- Contributes to the burgeoning of third world sweatshops.

- Degrades communities by introducing a big box aesthetic.

- Makes the Walton family and shareholders even richer.

But it's time we looked a little deeper into what can only be called the "Wal-Mart effect."

Boone, North Carolina (named for the famous Dan'l) is a college town nestled in the rustic mountains of Appalachia. The population is divided roughly among groups of students, locals, and the academic elite. Such a microcosm of American diversity works in its own way. The locals realize how much money the university brings in. The students love the Smoky Mountain amenities and the bluegrass music. Academics find the local folkways charming and complementary to their status as, well, elites. But when Wal-Mart decided to come along in the 90s, locals, students, and academics also had a common purpose to bind them: to keep Wal-Mart out.

As it often does, Wal-Mart won. And since then, Boone has experienced the Wal-Mart effect. First, some Mom-n-Pop shops in Boone may have gone out of business due to the intense competition. But something interesting has happened: many new businesses have sprung up and they're cooler, more interesting, and more highly specialized than most of the old ones were. Mom-n-Pop have decided to move into more boutique-style businesses -- and not even Wal-Mart can compete with that.

For example, Hands Gallery -- formed c. 1998 -- is an interesting fixture for visitors to the downtown King Street area, offering indigenous art and sculpture for more refined tastes. While taking in the spring verdancy or autumn foliage of the high country, visitors can take jaunts through nearby Blowing Rock and Banner Elk for the utterly zoned and picturesque experience (and, of course, denizens of these planned towns take advantage of Boone's big boxes along highway 321).

But big boxes and all, downtown Boone offers its own home-grown order, complete with quirky restaurants and shops one might have found on the corner of Haight and Ashbury. An eclectic mix of businesses line the main thoroughfare. Earth Fare, an organic foods store, has come to King Street. Older fixtures such as the Appalachian Antique Mall and Mast General Store (retail) have enjoyed continued success and remain favorite establishments for shoppers. You'll even find "Josh," a vagrant everyone in Boone knows, selling poetry and beaded jewelry to passers by.

The question becomes: do we really need small, inefficient and expensive shops to supply us with our shaving cream and plastic laundry baskets? How vibrant is a downtown where such items are being hocked? Since Wal-Mart consolidates these kinds of goods into "big boxes," we, like John Blundell, can get them for dirt cheap all in one place. Charming downtown areas can then evolve into gorgeous window-shopping and restaurant-hopping districts for both locals and tourists. In the meantime, everyone knows where to go to get the bare necessities quickly and at a lower cost.

The Wal-Mart effect is happening all over the country, allowing many municipalities to renew their town centers. In fact, residents able to reduce their day-to-day shopping budgets at Wal-Mart have more money left to spend on the things that make life great and towns charming -- whether it's hand-blown glass or delicious roadside produce grown by local farmers. (Take it from me, no big box can do Silver Queen corn like North Carolina farmers on the side of the road.)

Wal-Mart has also made concerted efforts to work with communities to stylize their stores, especially in cases where such is desired by the locals. The result is that the big box look is not always battleship blue corrugated metal with plastic letters. Wal-Marts come in all manner of brick, stone and Mediterranean styles.

The Wal-Mart effect may be destructive from time to time, but it's also profoundly creative. Wal-Mart has inadvertently hastened the pace of specialization and municipal renewal. As consumers, of course, we only benefit from the presence of Wal-Mart and other big box retailers. People in developing countries and at home are being lifted from squalor because Wal-Mart seeks out the great, low-cost products they offer. Wal-Mart is also giving a lot of people opportunities to earn a living -- including retirees who want to stay active as well as immigrants prepared to accept the wages Wal-Mart offers. Don Boudreaux puts it succinctly here:

"And because Wal-Mart indisputably keeps prices to consumers low, by far the most plausible conclusion is that Wal-Mart promotes the economic prosperity of the places it which it operates -- it creates better jobs and increases the availability of goods and services. In short, Wal-Mart makes its workers and its customers (and, yes, its stockholders) wealthier."

The Wal-Mart effect is overwhelmingly beneficial.

As prices continue to fall and quality continues to improve, critics of Wal-Mart will have a tougher time resisting the temptation to shop there. In the meantime, I'll be enjoying shorter lines, lower prices, quality products, and smiley-face stickers.

Max Borders is a writer and Wal-Mart shopper in the Washington, DC area.


TOPICS: Business/Economy; News/Current Events; US: North Carolina
KEYWORDS: walmart
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Comment #61 Removed by Moderator

Comment #62 Removed by Moderator

To: evilthatmendo
what happens when your baby grows up and can only get a job at Walmart's making a subsistence living and having to take welfare handouts from the govt because Walmart doesn't pay enough?

That is exactly why I shop at WalMart today: so I will have enough money to send my baby to college so he can get a well-paying job. I'm more interested in his future than in Mom and Pop's.

63 posted on 04/11/2005 8:44:57 AM PDT by ccmovrwc
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Comment #64 Removed by Moderator

To: evilthatmendo
Boy you must have really had a bad experience with WalMart. Maybe one of the senior greeters didn't smile enough when saying "Welcome to WalMart". Or just maybe you are bitter because your Mom and Pop store couldn't adapt to changes in consumer demand and went out of business. OR MOST LIKELY YOU SUPPORT UNIONS AND WANT TO TAKE AWAY WALMART'S PRICING ADVANTAGE BY BRINGING IN UNION THUGS TO DRIVE COSTS UP????

You still haven't articulated a valid argument against WalMart that I would have an objection to. Free enterprise dictates that you acquire goods for sale wanted by your customers at the best price. These days that means a lot of the goods available are from China. I don't support the economy of China but if they have the best products at the best prices for things I want to buy, I will buy it. I support buy American policies as much as possible. Look at what are the top sellers at Amazon.com. Many of the electronics and clothing we see in the US comes from China. If you don't like it, pay more somewhere else and stay away from WalMart. WalMart employs over 1.6 million people worldwide so they can't all be underpaid. Many of these people are in racial minorities. Simple economic theory is based on supply and demand. WalMart supplies goods and jobs and satisfies the demand in the communities in which it operates.

WalMart is a wonderful chain. I wish there was one close to me in NJ. The closest store is about 45 mins away and in the same complex is a Lowes, Michael's, Borders and several other stores including a Sam's Club which I frequent more often than WalMart. Many other local businesses including several restaurants, have benefited from WalMart locating in this complex employing many local people.
65 posted on 04/11/2005 8:46:34 AM PDT by kevinm13 (The Main Stream Media is dead! Fox News Channel Rocks!)
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To: downtoliberalism
Try being one of those Moms or Pops who have been run out of business by Wal-Mart at age 50 or 60. My father-in-law was one of those. He had to close his small sporting goods store and is still in litigation with Nike over less than $20,000 in unsold inventory. It ruined his life and took what little savings he had. Now he has to work as a greeter at Wal-Mart because he needs a job to supplement his meager Social Security and small 401(k), and there is nobody in his small town that has a job for a senior citizen. He has years of valuable retail experience, but his Wal-Mart store manager is 32 years old and won't listen to any of his suggestions. His eldest son also had to give up on his plans to take over his dad's store and ended up in an unsatisfying career selling cars. His daughter worked in the store as a young teen and made all the signs, which led her into a successful career as a graphic artist. She would not have done this working as a cashier at Wal-Mart or McDonald's.

Many of these Mom and Pop stores used to employ Sons and Daughters, giving them valuable sales, inventory, graphics, and customer service experience. Are they going to learn these skills as cashiers or grocery baggers?

66 posted on 04/11/2005 8:47:09 AM PDT by Dems_R_Losers (Barbara Boxer is deeply saddened......)
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To: evilthatmendo

what happens when your baby grows up and can only get a job at Walmart's making a subsistence living and having to take welfare handouts from the govt because Walmart doesn't pay enough? what's the REAL price of that pair of shoes for America?

---

The average wage for regular full-time hourly associates in Missouri is $9.53 per hour (Wal-Mart Discount Stores, Supercenters and Neighborhood Markets). Additionally, associates are eligible for performance-based bonuses.
In recent years, Wal-Mart has contributed four percent of an associate's eligible pay to their combined Profit Sharing and 401(k) Plan.


If this does not supply enough income for your way of living, get an education.

Bottom line is, no one makes the 41000 people that Wal-Mart employs in MO only work for them. If you don't like the way you are being treated or paid by your current employer, find a different one.


67 posted on 04/11/2005 8:48:54 AM PDT by downtoliberalism ("A coalition partner must do more than just express sympathy, a coalition partner must perform,")
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To: Rhoades

there's an amusing poll on the da vinci blog of the denver post which asks which organization would you trust to issue their own money. examples include wall mart and harvard university, wells fargo. i chose wal-mart. wal-mart's ahead at this time at 16%.

http://www.impactlab.com/modules.php?name=Surveys&op=results&pollID=19&mode=&order=&thold=


68 posted on 04/11/2005 8:49:36 AM PDT by ken21 (if you didn't see it on tv, then it didn't happen. /s)
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To: evilthatmendo
"what i don't understand is why folks like you don't see anything wrong with grossly UNDERPAYING average working people"

Since you don't shop at walmart you don't know who actually works there. Lemme give you an example. Walmart actually has a Greeter. Now this person usually old and their is nothing wrong with that. Their job is to stand or sit at the front of store, smile, and say hello. That's it. That's all they do. How much is that person really worth in terms of what skills and assets he brings to the store? Well in NY he's worth at least 6+ bucks an hour. It sucks to not be educated or squander your chances at a decent life through laziness and or bad choices. 90 percent of the time people are poor for a reason. It's not because they are educated, motivated, and make intelligent choices.

"being a conservative does not mean that you have to automatically suck up to the rich all the time"

I think you are a little too bent on what the definition of conservative means. You aren't looking at what makes sense to you as a person and then seeing where you fit into that schema. I think you are basically confusing the Stereotypical definition of republicans and conservatives. There's a big difference. Hopefully Pat Buchanan will cover it in his next book so you can regurgitate it in a mindless manner for us.
69 posted on 04/11/2005 8:49:37 AM PDT by tfecw (Vote Democrat, It's easier than working)
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Comment #70 Removed by Moderator

To: tfecw

by the way, love your tagline.


71 posted on 04/11/2005 9:00:41 AM PDT by downtoliberalism ("A coalition partner must do more than just express sympathy, a coalition partner must perform,")
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To: Dems_R_Losers

Many of these Mom and Pop stores used to employ Sons and Daughters, giving them valuable sales, inventory, graphics, and customer service experience. Are they going to learn these skills as cashiers or grocery baggers?


---

On the job training is extinct. You get your training for your career at a University. I do feel for your father-in-law, my father-in-law used to work for the railroad. Should we hate the other means of transportation also?


72 posted on 04/11/2005 9:04:41 AM PDT by downtoliberalism ("A coalition partner must do more than just express sympathy, a coalition partner must perform,")
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Comment #73 Removed by Moderator

To: evilthatmendo
read Pat Buchanan - that would be my advice to all of you.

Really bad advice at that. Much better advice: Read Economics in One Lesson (available on-line free from the Foundation for Economic Education) instead.

74 posted on 04/11/2005 9:10:47 AM PDT by The Great Yazoo ("Happy is the boy who discovers the bent of his life-work during childhood." Sven Hedin)
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To: The Great Yazoo
Or Free to Choose: A Personal Statement by Milton Friedman and Rose Friedman

75 posted on 04/11/2005 9:17:43 AM PDT by The Great Yazoo ("Happy is the boy who discovers the bent of his life-work during childhood." Sven Hedin)
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To: evilthatmendo; All

blah blah blah blah blah blah blah blah blah!


76 posted on 04/11/2005 9:17:46 AM PDT by KevinDavis (Let the meek inherit the Earth, the rest of us will explore the stars!)
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To: The Great Yazoo
Or Basic Economics: A Citizens Guide to the Economy, Revised and Expanded by Thomas Sowell

77 posted on 04/11/2005 9:20:02 AM PDT by The Great Yazoo ("Happy is the boy who discovers the bent of his life-work during childhood." Sven Hedin)
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To: evilthatmendo

...is unhealthy for american business and for america in general.

---

I would argue that liberalism and corruption are the cause of the unhealthy business heartbeat of late. 9/11, Enron, and Westar Energy I believe have caused more harm to business then anything that Wal-Mart has ever done.


78 posted on 04/11/2005 9:23:50 AM PDT by downtoliberalism ("A coalition partner must do more than just express sympathy, a coalition partner must perform,")
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To: evilthatmendo
what field of study would you recommend for him in college, if you are able to afford it at all?

Economics.

79 posted on 04/11/2005 9:25:21 AM PDT by ccmovrwc
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To: Paulus Invictus
Nevertheless you still cannot avoid knowing that multiple Chicom missiles are still aimed at us, thanks to the billions per year that W-M et al send along to China with nary a worry about how that mega-money is used. All other pro-W-M arguments are insignificant when compared to this truth.

So, WalMart is responsible for Clinton's sale or gift of missile technology to China? Give me a freaking break!

80 posted on 04/11/2005 9:41:28 AM PDT by MortMan (Quiet reflection does not involve a mirror.)
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