Posted on 02/07/2005 11:07:32 AM PST by doug from upland
This morning I spoke with a representative of Anheuser Busch about their Superbowl commercial. First, here is some background.
In a club in San Bernardino with a couple hundred Marines, wives, and friends, I watched the Superbowl. I fought back a tear at the bar as I watched the commercial that honored the troops. The Marines in that club felt proud. They appreciate knowing that we appreciate what they do for us. Hell, just buying them beer to show appreciation made them feel good.
In the 1981 Champsionship Game (not Superbowl), Joe Montana engineered an 89-yard drive at the end of the game to defeat Dallas. Dwight Clark capped it off with a leaping 6-yard reception in the end zone to advance to the Superbowl. In post season lore, it became known simply as "The Catch."
In 1986, John Elway led his team on a 98-yard march that tied Cleveland in the Championship Game. The Broncos won in overtime. It became known simply as "The Drive."
As we watched the standout commercial of troops in the airport being cheered on in the terminal as they arrived home, we hope the moment will create its own Superbowl lore. May it forever be known simply as "The Commercial."
The representative of Anheuser Busch was kind enough to return my call. I wanted to know who was behind the brilliant commercial. They will be putting out a press release today because they have received more media inquiries than they can possibly field.
Here is some of the information. The commercial was filmed at LAX. Yes, those were real military personnel from various branches who have served in Iraq. According to the spokesperson, the response to the commercial has been overwhelming and positive.
They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."
ping
ping
It keeps getting dusty in the room everytime I see that ad.
Here is it: 'Applause'.
http://www.budweiser.com/commercials_05/select_media.html?c_id=3
I very much liked the general theme of the commercial. However, there seemed to be some very PC editing going on.
Watching it, you'd swear that the majority of our military is comprised of women, and that white guys are in very scarce supply.
Here it is: 'Applause'.
http://www.budweiser.com/commercials_05/select_media.html?c_id=3
If they were real soldiers, why didn't they have any patches or ranks or name tags on any of their uniforms?
I've got the same *dust* problem. (((sniffle)))
New DCU's picked up in KUwait on the way home. son came home that way
I guess you will have to ask the military and producer.
I am proud to say that my boys and I lived exactly this out in Hartsfield Airport in Atlanta. My boys are 9 and 7. We were in Hartsfield on Christmas Eve waiting for connecting flight when a large group of military came in at a gate close by. ALomst everyone at our gate waiting area stood and applauded as these heroes went by. My boys applauded and even went to shake hands with a couple of the troops. It was just a great experience and a wonderful chance for me to teach my boys about "the important things".
Here's a happy one!!! In case you didn't see this commercial, it's absolutely awesome...there's links to the video of it on the thread...enjoy!
Thank you, makes sense now. I was really bothered that they didn't even have the American Flag patch on their arms.
Thank your son from our family, my daughter just left last week.
Oh wait, he drinks that every day - never mind.
Oh my, the dems are having a fit!!!!
I guess they did it for continuity. They were from various branches, but they wanted them all dressed the same as if they were arriving as a unit. That is what I would suspect.
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