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The Wal-Mart You Don't Know
Fast Company ^ | December 2003, | Charles Fishman

Posted on 01/17/2005 10:28:09 AM PST by jb6

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To: mountaineer
I'm getting tired of the the "evil Wal-Mart" stories. I shop there and I own stock in the company. Like it or not, it's the largest private employer in my state. I hope Wal-Mart thrives and prospers.

Me too. It's not only the largest private employer in your state, it's the largest private employer in America. I think they're wondedrful.
21 posted on 01/17/2005 10:50:39 AM PST by Jaysun (DEMOCRATS: "We need to be more effective at fooling people.")
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To: jb6

All this article says is that Walmart doesn't fit the left wing socialist template and instead it operates like a capitalist corporation. No wonder the liberals hate them.


22 posted on 01/17/2005 10:51:01 AM PST by DugwayDuke
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To: rellimpank

I know that Levi's "social responsibility" is the same corporate, politically correct communism so many of us loathe and despise. This writer equates their Bolshevism with honor.

It's called capitalism. The commies will never get it.


23 posted on 01/17/2005 10:57:26 AM PST by Luke21
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To: DugwayDuke

I suppose not shopping at Wal-Mart is out of the question.


24 posted on 01/17/2005 10:59:59 AM PST by CAWats
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To: jb6

So what?

Don't sell to Wal-Mart if you can't handle their good negotiating skills.

In the meantime, I will continue shopping there to get the best deal on some things, and will shop elsewhere to get the best deal on other things (movies etc...Wal-Mart is too expensive, though better than the super rip-off joint called Hastings Books and Music.......talk about a HUGE markup there...the bastards try to milk it for all they can).


25 posted on 01/17/2005 11:00:28 AM PST by rwfromkansas ("War is an ugly thing, but...the decayed feeling...which thinks nothing worth war, is worse." -Mill)
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To: conservativebabe

If Vlasic wished to maintain its profit margins, whatever they were, it had the option of not selling pickles by the gallon to Wal-Mart.


26 posted on 01/17/2005 11:02:34 AM PST by 1rudeboy
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To: Luke21
---yep--I was living in Commiefornia, right in the heart of left-wingism (San Francisco) when the Levi's heir was running the company into the ground.

At least, he and the other heirs lost out too , along with the rest of the stockholders---

27 posted on 01/17/2005 11:02:37 AM PST by rellimpank (urban dwellers don' t understand the cultural deprivation of not being raised on a farm)
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To: AppyPappy

Sorry, I already knew that Wal-Mart. I choose to shop there anyway. If I can buy the same product for less, I will.


28 posted on 01/17/2005 11:04:41 AM PST by rogers21774
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To: conservativebabe
Actually it's called brand positioning. If you sell a quality product, you position it in a premium cost market, vs something that is slop and sold on a basis of quantity vs quality. Quality is a very positive attribute. As for their deal with Walmart, that was very stupid on their part.

A Porshe sells for a lot more then the cost of making one, it's a status symbol.

29 posted on 01/17/2005 11:04:46 AM PST by jb6 (Truth = Christ)
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To: jb6

Walmart should declare that they are a "French" company. That would make the criticism majically disappear.


30 posted on 01/17/2005 11:04:55 AM PST by ArtyFO
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To: jb6
"The gallon jar of pickles is a display of abundance and excess"
How severely brainwashed do you have to be to look at a jar of pickles and see a vision of Marxist class warfare? Anyone who looks at a jar of pickles and sees anything more than pickles is deeply disturbed.

31 posted on 01/17/2005 11:08:32 AM PST by azcap
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To: jb6

I read this article last year I think when it first came out, and my question is the same as it was then: What FORCED Vlasic to sell it's pickles through Wal-Mart? If they were confidant that they had convinced people to pay a premium for their pickles, and that said people had brand loyalty, why not just stick to supermarkets or specialty stores and quit their yammerin'?!

tSG


32 posted on 01/17/2005 11:09:15 AM PST by alkaloid2 (Your favorite site is now www.theSuperGenius.com! You are commanded!)
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To: jb6
Therein lies the basic conundrum of doing business with the world's largest retailer. By selling a gallon of kosher dills for less than most grocers sell a quart, Wal-Mart may have provided a ser-vice for its customers. But what did it do for Vlasic? The pickle maker had spent decades convincing customers that they should pay a premium for its brand. Now Wal-Mart was practically giving them away. And the fevered buying spree that resulted distorted every aspect of Vlasic's operations, from farm field to factory to financial statement.

I must have missed the part where Vlasic is having its arm twisted to be one of Wal*Mart's vendors.

And what of the savings of the Wal*Mart customer, where does the additional money of that consumer's budget now go? More spending, more investment, more savings? Don't tell me that their wages are being reduced (during the entire Wal*Mart period not just the last three years), the numbers from the BEA and BLS do not support that claim.

33 posted on 01/17/2005 11:13:42 AM PST by LowCountryJoe (Many things in moderation, some with conservation, few in immoderation, all because of liberation!)
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To: jb6

I stopped reading at this line:
"A gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles."

Duh. Our "Hometown Food Store" has gallon jars of pickes, mayonaise, soup, beans etc...

It's for small institutions: schools, caterers, churches etc that use such things, but can't afford to ship in supplies by regular shipping.

For example, if the Baptist church holds a supper, they will often buy large jars locally instead of going 100 plus miles to buy wholesale. Big deal.

Heck, even large families will buy large jars to save money.


34 posted on 01/17/2005 11:15:54 AM PST by LadyDoc (liberals only love politically correct poor people)
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To: jb6
Oh, so they're driving down prices and squeezing low-productivity jobs out of the economy? Can you say win-win?
35 posted on 01/17/2005 11:16:16 AM PST by Stultis
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To: CyberAnt

I wouldn't get too in love with Walmart as a conservative. Remember they often get land below market value with the help of local governments. In addition, they do have the ability to bully most of their suppliers into keeping in line, which isn't very good for a market economy.

Of course, if someone complains about jobs being shipped overseas, _and_ shops at WalMart, they are quite the hypocrite. They do contribute quite a bit to manufacturing jobs being shipped overseas. Is that a good or a bad thing? I don't really know.

The current execs at Wal-Mart leave a lot to be desired, at least one of which is serving time for running a prostitution ring.

On the other hand, they usually do a lot to help local communities and special needs people. Of course organized crime often did these same things (large gifts to charity, helping people publicly and privately, etc.) so that's not the only criteria of a good company.

Anyway, there is a lot of valid criticisms of WalMart, and I wouldn't just pooh-pooh it all away as a nasty liberal conspiracy.


36 posted on 01/17/2005 11:17:38 AM PST by johnnyb_61820
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To: Stultis

Good for Wallmart. That said, I seldom shop there because most of the stores don't keep enough checkers on the line. I only que so long for low prices.


37 posted on 01/17/2005 11:17:58 AM PST by Stultis
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To: jb6

My local WalMart has less business than local Mejer or Cosco.

Wal Mart, at least in my area, does have serious competitors... including other WalMarts popping up and canibalizing each other.... which infuriates already instated WalMart managers.

WalMart may auto destruct... however, after the KMart-Sears stupid expensive useless deal, WalMart has a lot of margin to grow still... with a stupid competition like this which listens to bankers and not customers, that is.


38 posted on 01/17/2005 11:18:09 AM PST by JudgemAll
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To: CyberAnt
No, I don't like Wal-Mart for the same reason why I don't like Microsoft. They are anti-competative and are powerful enough to (A) act with monopoly-like power in the marketplace and (B) ignore the law when it suits them because they can afford the fines. I don't like bullies. When government gets too powerful, it acts like a bully. When individuals get too powerful, they act like a bully. When corporations get too powerful, they act like a bully. It's not a matter of where the power is concentrated but the concentration of power, itself, that is the problem.
39 posted on 01/17/2005 11:18:26 AM PST by Question_Assumptions
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To: jb6

I stopped reading at this line:
"A gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand. The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles."

Duh. Our "Hometown Food Store" has gallon jars of pickes, mayonaise, soup, beans etc...

It's for small institutions: schools, caterers, churches etc that use such things, but can't afford to ship in supplies by regular shipping.

For example, if the Baptist church holds a supper, they will often buy large jars locally instead of going 100 plus miles to buy wholesale. Big deal.

Heck, even large families will buy large jars to save money.


40 posted on 01/17/2005 11:18:52 AM PST by LadyDoc (liberals only love politically correct poor people)
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