Posted on 10/29/2004 5:35:07 PM PDT by LouAvul
SAN JOSE, Calif. (AP) - The city's oldest rock station has started programming in Spanish, a move industry officials say was prompted by the growing influence of the area's Hispanic population and the graying of the rock market.
The last complete English song to play on KSJO-FM (92.3), which started as a rock station in 1968, was Wall of Voodoo's "Mexican Radio" Thursday night.
Instead of hard rock staples such as Metallica and AC/DC, the station now plays "La Preciosa," an oldies hit format featuring hits by Vicente Fernandez, Los Bukis and Juan Gabriel.
Also featured is morning host Alex Lucas, a fan favorite in Monterey, Salinas and 14 other Clear Channel markets.
"The fastest part of the market is Latin," said Clear Channel Communications Regional Vice President Ed Krampf. "And rock is having trouble. Young white kids are listening to hip-hop, and the other young segment is Hispanic. ... Sometimes you just have to move on."
(Excerpt) Read more at modbee.com ...
Welcome to North Mexico.
KSJS 90.5, still alive...
Adios Gringo, Ola Illegal!
Ha!
From today's Merc, page 13H, Toyota of Sunnyvale full page ad, top of page has a black banner that says:
YES! WE SPEAK FRENCH, SPANISH, RUSSIAN, VIETNAMESE, CANTONESE, MANDRIN, FARSI, GREEK, HUNGARIAN, TAGALOG, TWI, EWE, FANTÉ AND GA!
That was *before my time*... LOL!
Well, isn't that special? NOT!
Saturation and diversity depend upon market demographics and their preceived ability to support the station's advertisers, regardless of CPM (cost per thousand). A market can support what it can; survival of the fittest $.
Markets are fluid, with audience, with their checkbooks. All else is irrelevant.
Rather. I have no idea what Twi, Ewe, Fanté, and Ga are!
I wouldn't bet on that --- they can come over, the women will start to have babies pretty much every year, receive free government housing, more food stamps than she and her kids could ever eat, WIC, free breakfast and lunch at Headstart, free public schools. The man can work but live in the government housing with his girlfriend and her kids, his income is untaxed and is pretty much disposable income. The Americans on the other hand are being socked with some terrible property taxes --- $5000 a year just to keep your house is becoming common because it costs $10,000 or more to educate just one child from Mexico for one year here, skyrocketing health insurance rates, inscome taxes, and much more ---- how much disposable income do Americans really have any more?
Me neither, but I bet the ballots are printed in them.
Nope. Only English, Spanish, Chinese, Vietnamese, and Tagalog...
There is nothing unusual about this. Most listeners hate deep playlists; it's just that they don't realize it. When asked, they will complain about how their favorite stations play the same songs over and over, but the moment that station puts on something the listener doesn't recognize (save for the few new songs added to what (barely) counts as "top 40" stations these days, and even those are repeated so often that they become "known" within a day), the listeners say "what is this s---!??" and start changing stations until they come across another of their favorites.
And how many favorite songs in a given genre does the average person have? About 300.
I don't see why people should get their panties in a wad about this. If the money is in Spanish language programming, than let these good people make their living. If nobody listens and advertisers abandon them, maybe they can become a hip hop or country station.
It doesn't help that what qualifies today as "rock music" is stuff that few people over 25 would call "rock." Sure, styles changed over the decades, but for the most part, "rock" had an inherent heart and soul that reached everyone. I could easily listen to my parents' 60s and 70s rock, and they liked a lot of my 80s rock (and even pop, to be honest). But around the early to mid 1990s, that soul disppeared. (I blame the Attack of the Nirvana Clones.) Almost all "rock" became exactly the same repetitive crap over and over, and neither I nor my parents could listen to it.
And, as sales have shown, neither can many of today's teenagers. There are studies out there showing that today's teenagers are much more interested in "classic" rock than we were at their age. Why? Because so many of them hate current new music as much as we do. It's not that styles have changed, it's that today's styles are so repetitive that it makes them numb.
And America slowly transforms into Mexico -- one barber shop, one house, one radio station at a time.
There has always been Mexican stations in California.
Hispanic Americans are some of the best Americans, and I want them to be Americans, not Mexicans living in America.
Me too, and I want capitalist to make a buck
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