I think this book will get a lot of attention, because the presidential election is a big deal in the media and the public knows we still have time to do something about Kerry. By the time most of the Clinton books were published, Slick Willy was already in his second term. John O'Neill is a very effective speaker and he has a calm, friendly non-partisan demeanor. He's almost the opposite of Newt Gingrich in demeanor (not that I don't like Newt.) I've heard him on the Larry Elder radio show a couple of times and he's very good--calm, reasonable, friendly, smart, and very consistent and steady in his message. Kerry will get chewed up in a buzzsaw if he tries to argue directly with the Swift Boat vets. Most likely Kerry will eventually just try to change the subject, but O'Neill and his group will continue to chip away at Kerry and pull swing voters from his camp. Yeah, the typical Dem voter did no research on Kerry and is now suffering from "buyer's remorse."
I certainly hope you're right. I don't see this author getting invitations for Good Morning America or This Week with Stephie Stephanopoulos, though. And I predict exactly zero mentions in the main news sources for so many, the Jay Leno and Jon Stewart monologues. Unfortunately, I think the fact that this is an election year does make it more newsworthy and therefore more imperative to spike it. I hope I'm wrong.