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Peggy Noonan: Philosophy, Not Policy - Why Bush isn't good at interviews(Bush and Russert on MTP)
WSJ via Drudge ^ | 2/9/04 | Peggy Noonan

Posted on 02/09/2004 7:57:11 AM PST by SquirrelKing

Philosophy, Not Policy Why Bush isn't good at interviews.

Sunday, February 8, 2004 4:30 p.m. EST

President Bush's interview on "Meet the Press" seems to me so much a big-story-in-the-making that I wanted to weigh in with some thoughts. I am one of those who feel his performance was not impressive.

It was an important interview. The president has been taking a beating for two months now--two months of the nonstop commercial for the Democratic Party that is the Democratic primaries, and then the Kay report. And so people watched when he decided to come forward in a high stakes interview with Tim Russert, the tough interviewer who's an equal-opportunity griller of Democrats. He has heroic concentration and a face like a fist. His interviews are Beltway events.

But certain facts of the interview were favorable to the president. Normally it's mano a mano at Mr. Russert's interview table in the big, cold studio. But this interview was in the Oval Office, on the president's home ground, in front of the big desk. Normally it's live, which would be unnerving for a normal person and is challenging for politicians. Live always raises the stakes. But Mr. Bush's interview was taped. Saturday. Taped is easier. You can actually say, "Can we stop for a second? Something in my eye."

You can find the transcript of the Bush-Russert interview all over the Web. It reads better than it played. But six million people saw it, and many millions more will see pieces of it, and they will not be the pieces in which Mr. Bush looks good. The president seemed tired, unsure and often bumbling. His answers were repetitive, and when he tried to clarify them he tended to make them worse. He did not seem prepared. He seemed in some way disconnected from the event. When he was thrown the semisoftball question on his National Guard experience--he's been thrown this question for 10 years now--he spoke in a way that seemed detached. "It's politics." Well yes, we know that. Tell us more.

I never expect Mr. Bush, in interviews, to be Tony Blair: eloquent, in the moment, marshaling facts and arguments with seeming ease and reeling them out with conviction and passion. Mr. Bush is less facile with language, as we all know, less able to march out his facts to fight for him.

I don't think Mr. Bush's supporters expect that of him, or are disappointed when he doesn't give it to them. So I'm not sure he disturbed his base. I think he just failed to inspire his base. Which is serious enough--the base was looking for inspiration, and needed it--but not exactly fatal.

Mr. Bush's supporters expect him to do well in speeches, and to inspire them in speeches. And he has in the past. The recent State of the Union was a good speech but not a great one, and because of that some Bush supporters were disappointed. They put the bar high for Mr. Bush in speeches, and he clears the bar. But his supporters don't really expect to be inspired by his interviews.

The Big Russ interview will not be a big political story in terms of Bush supporters suddenly turning away from their man. But it will be a big political story in terms of the punditocracy and of news producers, who in general don't like Mr. Bush anyway. Pundits will characterize this interview, and press their characterization on history. They will compare it to Teddy Kennedy floundering around with Roger Mudd in 1980 in the interview that helped do in his presidential campaign. News producers will pick Mr. Bush's sleepiest moments to repeat, and will feed their anchors questions for tomorrow morning: "Why did Bush do badly, do you think?" So Mr. Bush will have a few bad days of bad reviews ahead of him.

But I am thinking there are two kinds of minds in politics. There are those who absorb and repeat their arguments and evidence--their talking points--with vigor, engagement and certainty. And there are those who cannot remember their talking points.

Those who cannot remember their talking points can still succeed as leaders if they give good speeches. Speeches are more important in politics than talking points, as a rule, and are better remembered.

Which gets me to Ronald Reagan. Mr. Reagan had a ready wit and lovely humor, but he didn't as a rule give good interviews when he was president. He couldn't remember his talking points. He was a non-talking-point guy. His people would sit him down and rehearse all the fine points of Mideast policy or Iran-contra and he'd say, "I know that, fine." And then he'd have a news conference and the press would challenge him, or approach a question from an unexpected angle, and he'd forget his talking points. And fumble. And the press would smack him around: "He's losing it, he's old."

Dwight Eisenhower wasn't good at talking points either.

George W. Bush is not good at talking points. You can see when he's pressed on a question. Mr. Russert asks, why don't you remove George Tenet? And Mr. Bush blinks, and I think I know what is happening in his mind. He's thinking: Go through history of intelligence failures. No, start with endorsement of George so I don't forget it and cause a big story. No, point out intelligence didn't work under Clinton. Mention that part of the Kay report that I keep waiting for people to mention.

He knows he has to hit every point smoothly, but self-consciousness keeps him from smoothness. In real life, in the office, Mr. Bush is not self-conscious. Nor was Mr. Reagan.

What we are looking at here is not quality of mind--Mr. Bush is as bright as John Kerry, just as Mr. Reagan was as bright as Walter Mondale, who was very good at talking points. They all are and were intelligent. Yet neither Mr. Bush's interviews and press conferences nor Mr. Reagan's suggested anything about what they were like in the office during a crisis: engaged, and tough. It's something else. John Kerry does good talking points. In interviews he's asked for his views on tax cuts and he has it all there in his head in blocks of language that cohere and build. It gets boring the 14th time you hear it, but he looks capable. Hillary Clinton is great at talking points--she's the best, as her husband was the best in his time.

(Excerpt) Read more at opinionjournal.com ...


TOPICS: Culture/Society; Government; Miscellaneous; News/Current Events; Politics/Elections; Unclassified
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To: Quilla
DITTO. How do they, the liberal press think conservatives will behave if Kerry wins? After the attacks on Bush!Because of free agency in football it's hard for a team to repeat the Superbowl. Well if Kerry wins, conservatives will be out for his head (not literally, figurative) because of the negative attacks on Bush. Clinton may be the last President to be reelected in the foreseeable future.
21 posted on 02/09/2004 8:19:53 AM PST by jstolarczyk (jstolarczyk)
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To: SquirrelKing
Notice the complete absence of clips on the news shows today of President Bush flubbing. This is the case of the dog that didn't bark - whenever a President goes on a show like this, the risk is that there will be a gaffe. Much as we all love Reagan, that was something we all learned to expect from him. It isn't a question of worrying about President Bush in particular, but of any sitting President, who is expected to know everything about everything and disappoints when, obviously, he can't. He passed that test.

Bush accomplished his mission - defuse any notion that he is aloof or isolated. He also helped himself a little bit by taking the focus off of the Democrats. Overall, a plus for him and Republicans, and a great performance for someone not yet in full campaign mode.

22 posted on 02/09/2004 8:22:03 AM PST by KellyAdmirer
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To: ReaganRevolution
The president seemed to be as he is normally.

Which is, I think, Noonan's point. Bush spoke opely and honestly (I believe) and made his points well. I half expected him to come out pearly-toothed and swinging with both fists but that's not Bush.

23 posted on 02/09/2004 8:22:11 AM PST by SquirrelKing (February 5, 2003 - One year since signing up on FR.)
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To: cheme
Peggy has always impressed me as Miss Self Impressed of the highest order. In this case she was too busy whipping her hair back and sounding effected to remember that the substance of the president's remarks are more meaningful than "how he did" as if he were just playing president.
24 posted on 02/09/2004 8:22:48 AM PST by Williams
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To: cheme
I think she wanted to gin up something for the cable news to talk about and to elevate her profile with a little controversy Disagree. Noonan is dead on. Bush needed a stronger msg for his national audience. Imagine if Cheney had done the interview instead - quick & concise responses that nail the point down & back the detractors into a corner. 45% of America thinks Saddam NEVER had any WMDs, despite evidence to the contrary - because Bush is not getting his msg out. As for the personal attacks, Noonan's character has always been above reproach. She's never been a bomb-thrower or character assassin. As a former Reagan speech writer (remember him?) she knows her stuff. If she says Bush came off weak, she's trying to help - not hinder. So listen. Bottom line: if the Bush peeps can't fix their communcation problems, the Republicans will snatch defeat from the jaws of victory in Nov. Apparently its what we do best.
25 posted on 02/09/2004 8:23:35 AM PST by Fenris6
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To: SquirrelKing
read the "American Gladiator" post
26 posted on 02/09/2004 8:23:55 AM PST by The Wizard (Saddamocrats are enemies of America, treasonous everytime they speak)
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To: KellyAdmirer
...not yet in full campaign mode.

This thing's just begun. In his place I would want to do the same rather than let it fester and boil all through 2K4 and become debate fodder. It's over, he's said his peace, stated his case (again) and now it's back to bid-ness.

27 posted on 02/09/2004 8:24:48 AM PST by SquirrelKing (February 5, 2003 - One year since signing up on FR.)
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To: thinktwice
Didn't see it. My bad.
28 posted on 02/09/2004 8:26:05 AM PST by SquirrelKing (February 5, 2003 - One year since signing up on FR.)
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To: Austin Willard Wright
Where is the "philosophy" in that other than grubbing for votes and money?

It seems like GW has his own "philosophy" and that is the philosophy of "compassionate conservatism". He is more liberal or centrist on some domestic issues (such as education, health care, etc.), but rather right-wing on foreign policy issues.

Unfortunately, I don't think a hard-core conservative could get elected in today's climate. In fact, I don't think the majority of the people in the U.S. want a hard-core conservative as president. This may come off as socialist, but I really think that with the prosperity of the U.S. right now, most people don't mind the additional government programs. (I'm not one of them.)

29 posted on 02/09/2004 8:26:46 AM PST by Pest (I will choose Free Will!)
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To: Pukin Dog
So, WHEN we find the weapons (as soon as we finish counting and cataloging them all) and we drag Osama from his own private hole in the ground, the election will be over.

I like the way you think.

Twice in the past few days, I've seen Pat Roberts say that there are going to be a lot of people wiping WMD egg off of their faces. I think he's right.

30 posted on 02/09/2004 8:34:32 AM PST by alnick
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To: Williams
The President once said he abhored "psycho-babble", in which Peggy's punditry class makes their living.

It should make no difference how the President interviews with a NY-liberal-elite-media whore like Russert.

The right-wing media refuses to take on Russert, and instead takes on Bush.

They have never known how to win.
31 posted on 02/09/2004 8:37:19 AM PST by roses of sharon
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To: Old Sarge
Note to Noonan: If you don't like the way the President's speeches are prepared and delivered, then apply for Mrs. James Carville's job, and write them yourself.

Read the article again. The main thrust is: Democrats good at memorizing talking points and blathering about them in interviews, while Republicans are good at giving speeches that outline their philosophy.
32 posted on 02/09/2004 8:38:04 AM PST by lelio
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To: Pest
Well, we disgaree. I don't think there is any "there, there," compassionate or otherwise. What does a pork-barrel, farm, transportation, and tariff bill have to do with compassion (even in a philosophical sense) anyway?
33 posted on 02/09/2004 8:39:08 AM PST by Austin Willard Wright
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To: Pest
As to getting elected, the jury is out on that, but I were a betting man, I would bet on a Kerry win in November. Dubya's "compassionate conservatism" is no guarantee of success. He almost lost, after all, the 2000 election running under that banner.
34 posted on 02/09/2004 8:41:01 AM PST by Austin Willard Wright
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To: ReaganRevolution
think this interview has been analyzed to death. I taped it and watched it twice and didn't find it as dismal as it has been portrayed.

I agree with you 100%

I, too, taped it and watched it - several times - as I did other things (some people, like me have worked hard to develop ADD and do several things at the same time!) ...

35 posted on 02/09/2004 8:41:02 AM PST by _Jim ( <--- Ann C. and Rush L. speak on gutless Liberals (RealAudio files))
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To: SquirrelKing
Mr. Potato Head Russert was rude with his constant interruptions of W while he was trying to answer the "gotcha" questions. W did not bring his "A-Game". "B" for substance. "C-" for presentation. Whoever was responsible for preparing W needs to be fired!!!
36 posted on 02/09/2004 8:43:04 AM PST by kellynla ("C" 1/5 1st Mar. Div. U.S.M.C. Viet Nam 69&70 Semper Fi!)
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To: The Wizard
read the "American Gladiator" post

Cool post!

37 posted on 02/09/2004 8:44:43 AM PST by SquirrelKing (February 5, 2003 - One year since signing up on FR.)
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To: Fenris6
Bush needed a stronger msg for his national audience.

Correcting chubby-faced potato-boy wasn't enough? Constantly covering the same subjects as asked by Russert repeatedly wasn't strong enough?

In case you didn't notice, this was a grilling under the guise of an interview and I think the president did an EXCELLANT job of defusing a contentious and irritating Russert.

Tell us, have you had a chance to see and review 'the interview' again after your original viewing?

38 posted on 02/09/2004 8:47:12 AM PST by _Jim ( <--- Ann C. and Rush L. speak on gutless Liberals (RealAudio files))
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To: SquirrelKing; Admin Moderator
My sorry in return. Both threads are great -- and I wouldn't want either one wiped out.
39 posted on 02/09/2004 8:48:48 AM PST by thinktwice (The human mind is blessed with reason, and to waste that blessed mind is treason)
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To: ReaganRevolution
Most of the analysis that was done on this interview is to spot the least weakness, open up on that weakness, emphasis it, and overshadow everything else in the interview with it. The defense on the "AWOL" controversy while with the Alabama ANG was not even addressed. The fact is, that many of the pilots in the ANG get in their qualifying hours not on weekends, but at staggered days during the week, arranged for the availability of the planes and the schedule of the pilot involved. I suspect that George W. Bush had few command duties outside the actual piloting duties, it is not like he had to be there on the typical Air Guard duty weekends (Saturday and Sunday morning and afternoon sessions). All the training logs should be there SOMEWHERE, even if they are buried on a microfilm stored away in a cave in Colorado. Absence of these logs, however, cannot by itself be taken to be a declaration of "AWOL status". A distinction that is lost on those who have never had experience with the military, or even the truth.
40 posted on 02/09/2004 8:51:28 AM PST by alloysteel
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