Well, meeting the price means actually being lower in price since the church doesn't have to deal with soul crushing taxes but the businesses do. Tough to match costs when the playing field is tilted that way.
Not to say they cannot compete, but it will have to be on different terms. Innovation, for example. Try "fun" monuments like cupcake shaped or something. Or create accurate effigies of the deceased. Come up with something that the church just won't offer and fill that niche.
We have a non-denominational cemetery in my town; the Archdiocese of Newark has one in a neighboring town. There are key differences in how they operate; people buy plots in ours, while they buy burial rights in theirs. People sell their plots in ours in the local newspaper; theirs can’t be sold like that because it is a right to be buried, not the space itself.
As I understand it (this story has been in the news a lot over the past year), the Church has to pay sales tax on items they actually sell.