[Mrs. Don-o]

"That’s the primary motivation for sheeperals - they are “a good person” (ie, worthy of salvation)"

If that is their primary motivation --- all others being, as a you say, a distant second --- perhaps you could supply a quote or link or two which would show this interest in salvation through ecological works?

[MrB]

Not a lot of time to research, but saw some interesting analysis of this in the results of a google search on “collective salvation through environmentalism”